{"id":9792,"date":"2026-06-12T00:12:06","date_gmt":"2026-06-12T04:12:06","guid":{"rendered":"https:\/\/bbk.naitus.cl\/casos\/sodimac-nueva-identidad-corporativa-con-bbk-group\/"},"modified":"2026-07-07T18:09:19","modified_gmt":"2026-07-07T22:09:19","slug":"sodimac-new-corporate-identity-with-bbk-group","status":"publish","type":"casos","link":"https:\/\/bbk.naitus.cl\/en\/case-studies\/sodimac-new-corporate-identity-with-bbk-group\/","title":{"rendered":"Sodimac: New Corporate Identity with BBK Group"},"content":{"rendered":"\t\t
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Sodimac: New Corporate Identity with BBK Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Omnichannel Visual Identity Development for Sodimac.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBrand Strategy & Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Sodimac and its New Corporate Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sodimac, a leader in the construction and home improvement industry in Chile and the region, faced a strategic challenge: updating its visual identity to adapt to the changing expectations of its users. With a wide network of stores and diverse interaction channels, the company needed a corporate identity that would consolidate its position as a reliable and modern brand. This process was crucial to strengthen its competitiveness and respond to the demands of a market increasingly focused on personalized and consistent customer experiences.<\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Furthermore, it was necessary to strengthen the connection with home and professional clients, who were seeking practical solutions and a satisfying experience for their projects. This challenge involved not only modernizing its image but also ensuring that it reflected the values and quality that consumers expect from a leading brand in its industry.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Modernizing Sodimac's Corporate Identity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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BBK Group led an integral process to modernize Sodimac’s corporate identity. This approach covered several stages, from research to design and prototyping, ensuring effective results aligned with the brand’s objectives. Each stage was designed to address the specific needs of the brand and its customers, ensuring that the new corporate identity was more than just a visual change: it was a reflection of the company’s evolution.<\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To develop an effective solution, BBK Group conducted a detailed analysis that included:<\/p>

  • Field visits<\/strong> to observe real customer interactions and understand how they experienced the brand on a daily basis.<\/li>
  • Interviews with home and professional clients<\/strong>, gathering key information about their expectations, preferences, and specific needs.<\/li>
  • Surveys<\/strong>, achieving over 386 responses that revealed important perceptions about the brand and its value proposition.<\/li>
  • Internal interviews with managers and strategic teams<\/strong>, which helped identify opportunities for improvement and internal alignment.<\/li>
  • Analysis of national and international trends<\/strong> to provide a broad and relevant context in the development of effective strategies.<\/li><\/ul>

    This research phase not only generated a deep understanding of the current situation but also laid the foundation for designing solutions that would impact both internally and externally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Based on the research findings, BBK Group developed a CX Framework model, which included:<\/p>

    • An experience seal<\/strong> that defines how the company relates to its customers across all touchpoints. This seal included clear guidelines to ensure a consistent and memorable experience.<\/li>
    • An optimal channel model<\/strong> that integrated physical and digital interactions efficiently, ensuring that each channel offered a service aligned with the brand’s value proposition.<\/li>
    • Ideal customer journeys<\/strong>, designed to respond to the specific needs of customers at each stage of their interaction with Sodimac. These journeys were optimized to offer fast and effective solutions.<\/li>
    • Strategic recommendations<\/strong> to implement the seal and prioritize key internal initiatives, allowing the organization to focus its efforts on the areas of greatest impact.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      The BBK Group team developed a new visual identity centered on Sodimac\u2019s iconic house logo. This redesign incorporated:<\/p>

      • Innovative layouts<\/strong> that integrate textures, products, and colors to reflect the world of Sodimac and its diversity of solutions for customers.<\/li>
      • Effective omnichannel presence<\/strong>, ensuring coherence across all touchpoints, from physical stores to digital platforms.<\/li>
      • Modern visual elements<\/strong> that consolidate the brand’s leadership in the market and improve its relevance against competitors.This new visual identity not only captured the essence of Sodimac but also improved the way the brand communicates its values and services to its target audience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t