{"id":9851,"date":"2026-06-06T15:31:47","date_gmt":"2026-06-06T19:31:47","guid":{"rendered":"https:\/\/bbk.naitus.cl\/casos\/exeed-chile-estrategia-de-marca-el-exito-de-exeed-chile-desafio\/"},"modified":"2026-07-07T18:11:02","modified_gmt":"2026-07-07T22:11:02","slug":"exeed-chile-the-success-of-exeed-chile","status":"publish","type":"casos","link":"https:\/\/bbk.naitus.cl\/en\/case-studies\/exeed-chile-the-success-of-exeed-chile\/","title":{"rendered":"Exeed Chile: The Success of Exeed Chile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9851\" class=\"elementor elementor-9851 elementor-7506\" data-elementor-post-type=\"casos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6641243 e-con-full e-flex e-con e-child\" data-id=\"6641243\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-554b4c6 e-flex e-con-boxed e-con e-child\" data-id=\"554b4c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c78d9b elementor-widget elementor-widget-button\" data-id=\"9c78d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exeed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc5460 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2dc5460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Strategy: The Success of Exeed Chile<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17eb893 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17eb893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand development and digital strategy for its arrival in Chile with the intention of positioning itself as a benchmark for quality and sophistication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b80428a e-flex e-con-boxed e-con e-parent\" data-id=\"b80428a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e4496 elementor-widget elementor-widget-image\" data-id=\"63e4496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/EXEDD-1024x576.jpg\" class=\"attachment-large size-large wp-image-9852\" alt=\"\" srcset=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/EXEDD-1024x576.jpg 1024w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/EXEDD-300x169.jpg 300w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/EXEDD-768x432.jpg 768w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/EXEDD-1536x864.jpg 1536w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/EXEDD-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d7e48b e-flex e-con-boxed e-con e-child\" data-id=\"9d7e48b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d281ca e-con-full e-flex e-con e-child\" data-id=\"8d281ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43515f8 e-con-full e-flex e-con e-child\" data-id=\"43515f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86e4075 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86e4075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29f2a elementor-widget elementor-widget-button\" data-id=\"9c29f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Automotive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2ce704 e-con-full e-flex e-con e-child\" data-id=\"c2ce704\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1502ea8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1502ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2080201 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"2080201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand definitions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da26b8e elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"da26b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Campaigns and creativity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf13af elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"daf13af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Social media and performance<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae7836 e-con-full e-flex e-con e-parent\" data-id=\"dae7836\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0619c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0619c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e335bea e-flex e-con-boxed e-con e-parent\" data-id=\"e335bea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acec5ae e-con-full e-flex e-con e-child\" data-id=\"acec5ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe495f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cfe495f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d329d8a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d329d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exeed Chile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dca60 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c7dca60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p>Exeed, the premium brand of Chery Corporation, decided to enter the Chilean market as its first step in Latin America. Founded in 2017, it sought to position itself in the luxury car segment, a market dominated by European and Japanese brands, with brands such as BMW, Audi, and Lexus as established benchmarks.<\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3685369 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3685369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\" bbk-block bbk-block-texto text-color-light prosa rt-medium lh-base fw-500 mt-0-first mb-0-last rmt-64 rmb-64 \"><p>However, the negative perception regarding the quality of Chinese cars posed a significant barrier, due to previous experiences with lower-range vehicles that had not met local expectations.<\/p><p>The brand needed to build trust and stand out for its sophistication, technology, and safety, aspects highly valued by the Chilean consumer in the premium segment.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3749ed0 e-flex e-con-boxed e-con e-parent\" data-id=\"3749ed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-125a09f e-con-full e-flex e-con e-child\" data-id=\"125a09f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ce496 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"86ce496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f6ae9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"20f6ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definition and Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bb32d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"80bb32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p>BBK Group, the number one consultancy in Chile specialized in brand and business transformation, designed and implemented a brand strategy that addressed two key aspects:<\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a144c4 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"0a144c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1050\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1050\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Brand Essence <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1050\" class=\"elementor-element elementor-element-6836871 e-con-full e-flex e-con e-child\" data-id=\"6836871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f2f8a elementor-widget elementor-widget-text-editor\" data-id=\"48f2f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The brand defined its purpose, attributes, personality, convictions, and positioning, consolidating Exeed as a premium alternative. In this process, values such as elegance, innovation, and trust were highlighted as elements intended to break with prejudices regarding the brand&#8217;s Chinese origin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1051\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1051\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Brand Experience <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1051\" class=\"elementor-element elementor-element-69d6991 e-con-full e-flex e-con e-child\" data-id=\"69d6991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-140e261 elementor-widget elementor-widget-text-editor\" data-id=\"140e261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>They designed a consistent experience across all touchpoints, from advertising to dealerships, to ensure that every interaction reinforced Exeed&#8217;s values of luxury and technology. This involved training sales staff, outfitting showrooms with a minimalist and elegant approach, and ensuring that test drives reflected the performance and comfort expected by consumers in this segment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1052\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1052\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comprehensive Launch Plan <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1052\" class=\"elementor-element elementor-element-8f4cfca e-con-full e-flex e-con e-child\" data-id=\"8f4cfca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1613f9 elementor-widget elementor-widget-text-editor\" data-id=\"d1613f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To materialize this brand strategy, BBK Group executed a comprehensive launch plan:<\/p><ul><li><strong>Social media:<\/strong> Creation of anticipation and generation of interest in Exeed as an innovative and exclusive brand. High-quality visual content was used, highlighting elegant designs and the integration of technology in its SUVs.<\/li><li><strong>Specialized press:<\/strong> Presentation of models, features, and prices, achieving coverage in relevant media outlets in the automotive sector such as Autocosmos, Emol, and MT Motores, which allowed information to reach enthusiasts and potential buyers.<\/li><li><strong>Mass and digital campaign:<\/strong> Implementation of ads on TV, in the press, and on online platforms to reach a broad audience and consolidate the premium brand message. Advertising highlighted the comfort, safety, and technology aspects of the Exeed models.<\/li><li><strong>Audiovisual pieces:<\/strong> Production of video content that highlighted design, technology, and driving experience. These videos were broadcast on social media and YouTube, showing comparisons with other premium brands to reinforce the value proposition.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Brand Essence\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The brand defined its purpose, attributes, personality, convictions, and positioning, consolidating Exeed as a premium alternative. In this process, values such as elegance, innovation, and trust were highlighted as elements intended to break with prejudices regarding the brand&#8217;s Chinese origin.\"}},{\"@type\":\"Question\",\"name\":\"Brand Experience\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"They designed a consistent experience across all touchpoints, from advertising to dealerships, to ensure that every interaction reinforced Exeed&#8217;s values of luxury and technology. This involved training sales staff, outfitting showrooms with a minimalist and elegant approach, and ensuring that test drives reflected the performance and comfort expected by consumers in this segment.\"}},{\"@type\":\"Question\",\"name\":\"Comprehensive Launch Plan\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To materialize this brand strategy, BBK Group executed a comprehensive launch plan:Social media: Creation of anticipation and generation of interest in Exeed as an innovative and exclusive brand. High-quality visual content was used, highlighting elegant designs and the integration of technology in its SUVs.Specialized press: Presentation of models, features, and prices, achieving coverage in relevant media outlets in the automotive sector such as Autocosmos, Emol, and MT Motores, which allowed information to reach enthusiasts and potential buyers.Mass and digital campaign: Implementation of ads on TV, in the press, and on online platforms to reach a broad audience and consolidate the premium brand message. Advertising highlighted the comfort, safety, and technology aspects of the Exeed models.Audiovisual pieces: Production of video content that highlighted design, technology, and driving experience. These videos were broadcast on social media and YouTube, showing comparisons with other premium brands to reinforce the value proposition.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8ffaaf e-con-full e-flex e-con e-parent\" data-id=\"b8ffaaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f967eac e-flex e-con-boxed e-con e-child\" data-id=\"f967eac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81cb2cf elementor-widget elementor-widget-video\" data-id=\"81cb2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=D7QKcC1Toqc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a2092 e-flex e-con-boxed e-con e-parent\" data-id=\"04a2092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8719c2f e-con-full e-flex e-con e-child\" data-id=\"8719c2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765dca1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"765dca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83684f1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"83684f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Brand Strategy executed by BBK Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f943621 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f943621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p>The brand strategy executed by BBK Group allowed Exeed to quickly consolidate itself in the luxury SUV segment in Chile. The main achievements were:<\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed87d5b elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"ed87d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2490\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2490\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Recognition and trust <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2490\" class=\"elementor-element elementor-element-16fef04 e-con-full e-flex e-con e-child\" data-id=\"16fef04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da94771 elementor-widget elementor-widget-text-editor\" data-id=\"da94771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exeed was perceived as a reliable, high-quality brand. Positive first impressions from influencers and automotive industry critics generated favorable reviews that helped cement the brand&#8217;s reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2491\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2491\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Sustained sales <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2491\" class=\"elementor-element elementor-element-a44afef e-con-full e-flex e-con e-child\" data-id=\"a44afef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aa794 elementor-widget elementor-widget-text-editor\" data-id=\"e6aa794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The positioning as a premium brand generated sustained interest from consumers. In the first six months, sales exceeded expectations, managing to place more than 500 units in the national market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2492\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2492\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 2023 Effie Award <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2492\" class=\"elementor-element elementor-element-37d3e2f e-con-full e-flex e-con e-child\" data-id=\"37d3e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab313f9 elementor-widget elementor-widget-text-editor\" data-id=\"ab313f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The launch campaign was recognized with this award for its marketing effectiveness, standing out as one of the best brand introduction strategies of the year in Chile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Recognition and trust\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Exeed was perceived as a reliable, high-quality brand. Positive first impressions from influencers and automotive industry critics generated favorable reviews that helped cement the brand&#8217;s reputation.\"}},{\"@type\":\"Question\",\"name\":\"Sustained sales\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The positioning as a premium brand generated sustained interest from consumers. In the first six months, sales exceeded expectations, managing to place more than 500 units in the national market.\"}},{\"@type\":\"Question\",\"name\":\"2023 Effie Award\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The launch campaign was recognized with this award for its marketing effectiveness, standing out as one of the best brand introduction strategies of the year in Chile.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f010d2b e-flex e-con-boxed e-con e-parent\" data-id=\"f010d2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e947684 e-con-full e-flex e-con e-child\" data-id=\"e947684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a4af1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"68a4af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">BBK Group<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f71cb6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8f71cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of a solid brand strategy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d81387a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d81387a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Exeed case in Chile demonstrates that a comprehensive brand strategy is essential for entering competitive markets. The planning and execution led by BBK Group positioned Exeed as a premium brand desired by Chilean consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e0913 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2e0913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\" bbk-content bbk-content--layout-normal main-section bg-black text-color-light rpt-128 rpb-128 mt-0-first mb-0-last \" data-component-id=\"6a2ab832e2f97\"><header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p>BBK Group stands out as the number one consultancy in Chile in brand and business transformation, providing integral solutions from strategy to execution. With more than 20 years of experience advising brands such as Chery, Sodimac, and Caja Los Andes, its methodology ensures tangible results. More information at BBK Group.<\/p><\/div><\/div><\/div><\/div><\/header><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[36],"class_list":["post-9851","casos","type-casos","status-publish","hentry","category-strategic-brand-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos\/9851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/casos"}],"version-history":[{"count":7,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos\/9851\/revisions"}],"predecessor-version":[{"id":9958,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos\/9851\/revisions\/9958"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=9851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=9851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}