{"id":9853,"date":"2026-06-04T16:04:48","date_gmt":"2026-06-04T20:04:48","guid":{"rendered":"https:\/\/bbk.naitus.cl\/casos\/chc-como-mejorar-gremios-con-diseno-de-experiencia-de-usuario\/"},"modified":"2026-07-07T18:11:11","modified_gmt":"2026-07-07T22:11:11","slug":"cchc-how-to-improve-trade-associations-with-user-experience-design","status":"publish","type":"casos","link":"https:\/\/bbk.naitus.cl\/en\/case-studies\/cchc-how-to-improve-trade-associations-with-user-experience-design\/","title":{"rendered":"CChC: How to Improve Trade Associations with User Experience Design"},"content":{"rendered":"\t\t
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CChC: How to Improve Trade Associations with User Experience Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Development of a new association experience, with new forms of participation and the incorporation of digital tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTrade Association Servicios: Services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBrand Definitions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExperience Strategy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Modernizing the Association Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Chilean Chamber of Construction (CChC) faced significant challenges that limited the active and effective participation of its members. Among the main challenges were:<\/p>

  • Excess of information, which hindered clear communication.<\/li>
  • Low participation in association activities due to a lack of digitalization.<\/li>
  • Traditional meeting and management formats that were poorly adapted to modern needs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    The goal was to transform the association experience, creating a more accessible and modern environment capable of fostering active interaction and cohesion among members. To achieve this, the solution required the incorporation of technology and innovative, user-centered methodologies.<\/p>

    It was also necessary to promote a more participatory culture, aligned with the needs and expectations of the members, that would foster a sense of belonging.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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    User-Centered Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Research <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    BBK Group began with an exhaustive research phase, participating in more than 50 national instances to capture a comprehensive view of the members’ needs and expectations. This included:<\/p>

    • Interviews with members of different ranks and tenures to understand their experiences. The interviews focused on identifying points of frustration and opportunities for improvement in the association processes.<\/li>
    • Dialogues with administrative teams, who offer essential support to the association and have an operational view of the daily challenges.<\/li>
    • Analysis of international benchmarks, adapting global best practices to the local context, which allowed for enriching the project with innovative ideas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      Development of Personalized Solutions <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      Based on the research findings, BBK Group designed and implemented solutions that redefined the association experience:<\/p>

      • Creation of archetypes:<\/strong> Detailed representations of the different member profiles and their specific needs. This allowed for the personalization of initiatives and ensured that each member felt identified with the improvements.<\/li>
      • User journey mapping:<\/strong> Identification and optimization of the key moments in the members’ interaction with the association. This process helped to prioritize the most relevant touchpoints.<\/li>
      • Co-creation workshops:<\/strong> Collaborative spaces where members and administrators worked together to define a unique hallmark for the association experience. During these workshops, practical solutions aligned with the association’s objectives were explored.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        Digitalization <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        The incorporation of technology was essential for modernizing the association’s operation. The tools included:<\/p>

        • Interactive digital platforms for meeting and event management<\/strong>. These platforms facilitated activity planning and tracking, reducing organizational complexity.<\/li>
        • Agile methodologies to optimize the organization<\/strong> of association activities, which resulted in more productive and better-focused meetings.<\/li>
        • Improved communication channels<\/strong>, which effectively connected members and administrators. Direct messaging tools and information dashboards were included, ensuring that key information reached all those involved.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t