{"id":9879,"date":"2026-01-08T20:33:39","date_gmt":"2026-01-08T23:33:39","guid":{"rendered":"https:\/\/bbk.naitus.cl\/casos\/ilc-construccion-de-un-proposito-estrategico-transversal-para-el-grupo-ilc\/"},"modified":"2026-07-07T18:12:08","modified_gmt":"2026-07-07T22:12:08","slug":"ilc-construccion-de-un-proposito-estrategico-transversal-para-el-grupo-ilc","status":"publish","type":"casos","link":"https:\/\/bbk.naitus.cl\/en\/case-studies\/ilc-construccion-de-un-proposito-estrategico-transversal-para-el-grupo-ilc\/","title":{"rendered":"ILC: Building a transversal strategic purpose for the ILC Group"},"content":{"rendered":"\t\t
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Building a transversal strategic purpose for the ILC Group.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Definition of a common purpose, translated into a strategic matrix with commitments, KPIs, and stakeholders, strengthening a more empathetic, human brand focused on the user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBrand Definitions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Building a transversal strategic purpose for the ILC Group.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Generating common strategic definitions for all companies within the ILC Group, which operate in the most diverse market categories and, therefore, have distinct audiences, competitive environments, and business priorities: Consalud, RedSalud, Banco Internacional, Confuturo, and Habitat.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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If one looks back at what we have been doing for the last 8 or 9 years, an initiative like this was necessary to lay out what we are doing, to organize it, process it, and also to understand if we are all on the same page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pablo Gonz\u00e1lez<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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General Manager of ILC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Generating a Strategic and Collaborative process.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating a pathway to empathize with each business while simultaneously beginning the search for common interests among the group’s companies, thereby achieving transversal objectives that could be executed in a specific manner.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I find this work tremendously positive because it allows us, in such a difficult and urgent moment, to stop and reflect on the purpose that ILC must have.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Paula Daza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Former President of RedSalud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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We managed to find a common Purpose for all ILC Group companies.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After much listening, studies, and multidimensional data gathering, a common purpose was found for all ILC Group companies. Subsequently, a work matrix was created to act concretely on a series of commitments, assigning responsibilities and KPIs to ensure proper monitoring.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Additionally, ILC adopted a new brand image, moving away from a solely financial role toward a brand that now understands a true responsibility for the user experience\u2014one that is more empathetic, decisive, and above all, human.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n

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\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[22,36],"class_list":["post-9879","casos","type-casos","status-publish","hentry","category-diseno-de-marcas-y-branding","category-strategic-brand-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos\/9879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/casos"}],"version-history":[{"count":4,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos\/9879\/revisions"}],"predecessor-version":[{"id":9997,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/casos\/9879\/revisions\/9997"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=9879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=9879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}