{"id":10760,"date":"2026-07-08T12:49:34","date_gmt":"2026-07-08T16:49:34","guid":{"rendered":"https:\/\/bbk.naitus.cl\/total-brands\/"},"modified":"2026-07-10T11:27:23","modified_gmt":"2026-07-10T15:27:23","slug":"total-brands","status":"publish","type":"page","link":"https:\/\/bbk.naitus.cl\/en\/total-brands\/","title":{"rendered":"Total Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10760\" class=\"elementor elementor-10760 elementor-10585\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f2c7a e-flex e-con-boxed e-con e-parent\" data-id=\"62f2c7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa97b62 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"aa97b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ESTUDIO TOTAL <br> BRANDS CHILE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c72bd2 e-flex e-con-boxed e-con e-parent\" data-id=\"3c72bd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-979e491 e-con-full e-flex e-con e-child\" data-id=\"979e491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e42844c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e42844c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p><span style=\"font-weight: 400;\">El pr\u00f3ximo jueves 31 de julio se viene una nueva edici\u00f3n de Total Brands, el estudio que desarrollamos para entender c\u00f3mo las personas se relacionan hoy con las marcas en Chile.<\/span><\/p><p><span style=\"font-weight: 400;\">Data y an\u00e1lisis profundo sobre el valor de marca para los negocios en las dimensiones de propuesta de valor, experiencia, identidad, y prop\u00f3sito. Evaluando a m\u00e1s de 162 marcas en 31 categor\u00edas y m\u00e1s de 40.000 evaluaciones a nivel nacional.<\/span><\/p><\/div><\/div><\/div><\/div><\/header><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f51ba10 e-con-full e-flex e-con e-child\" data-id=\"f51ba10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0981d10 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0981d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\" style=\"text-align: right;\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">En su pr\u00f3xima versi\u00f3n, volveremos a mirar c\u00f3mo evoluciona esta relaci\u00f3n en un entorno donde la relevancia y la diferenciaci\u00f3n son cada vez m\u00e1s cr\u00edticas. Muy pronto compartiremos nuevos insights que buscan ir m\u00e1s all\u00e1 de la medici\u00f3n y convertirse en una herramienta real para la toma de decisiones estrat\u00e9gicas.<\/span><\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fdfce2 e-flex e-con-boxed e-con e-child\" data-id=\"0fdfce2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb4902 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1bb4902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">evaluaciones<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e144bc0 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"e144bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">marcas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"162\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1097cb6 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1097cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">categor\u00edas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"31\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c66752a e-flex e-con-boxed e-con e-child\" data-id=\"c66752a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de049a elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"8de049a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/07\/Pilares-1-1024x450.webp\" class=\"attachment-large size-large wp-image-11335\" alt=\"\" srcset=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/07\/Pilares-1-1024x450.webp 1024w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/07\/Pilares-1-300x132.webp 300w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/07\/Pilares-1-768x337.webp 768w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/07\/Pilares-1-1536x674.webp 1536w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/07\/Pilares-1.webp 1893w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESTUDIO TOTAL BRANDS CHILE El pr\u00f3ximo jueves 31 de julio se viene una nueva edici\u00f3n de Total Brands, el estudio que desarrollamos para entender c\u00f3mo las personas se relacionan hoy con las marcas en Chile. Data y an\u00e1lisis profundo sobre el valor de marca para los negocios en las dimensiones de propuesta de valor, experiencia, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10760","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/10760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10760"}],"version-history":[{"count":12,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/10760\/revisions"}],"predecessor-version":[{"id":11340,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/10760\/revisions\/11340"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}