{"id":9390,"date":"2026-06-15T17:52:49","date_gmt":"2026-06-15T21:52:49","guid":{"rendered":"https:\/\/bbk.naitus.cl\/preguntas-frecuentes\/"},"modified":"2026-06-24T19:28:22","modified_gmt":"2026-06-24T23:28:22","slug":"faqs","status":"publish","type":"page","link":"https:\/\/bbk.naitus.cl\/en\/faqs\/","title":{"rendered":"FAQs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9390\" class=\"elementor elementor-9390 elementor-8607\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f2c7a e-flex e-con-boxed e-con e-parent\" data-id=\"62f2c7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3faad78 e-con-full e-flex e-con e-child\" data-id=\"3faad78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17e0da elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c17e0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>FAQs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24521bb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"24521bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">At BBK Group, we answer all questions about our processes and services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c72bd2 e-flex e-con-boxed e-con e-parent\" data-id=\"3c72bd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ceac33 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1ceac33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>BBK Group<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5b99c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8a5b99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About BBK Group &amp; Our Expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3887297 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"3887297\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5920\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5920\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Why choose BBK Group as your Creative Consulting Partner? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5920\" class=\"elementor-element elementor-element-2ca5c4f e-con-full e-flex e-con e-child\" data-id=\"2ca5c4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ce4ef elementor-widget elementor-widget-text-editor\" data-id=\"75ce4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBecause we combine experience, strategic thinking, and deep market knowledge.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b583c elementor-widget elementor-widget-text-editor\" data-id=\"b8b583c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAt BBK, we support brands through business and brand strategy consulting, generating real value and competitive advantage. We analyze context, understand the industry, and design solutions that effectively respond to today\u2019s market challenges and opportunities.\nOur work goes beyond the surface: we seek sustainable impact, aligned with the business objectives of each organization.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5921\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5921\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What makes us different? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5921\" class=\"elementor-element elementor-element-671965e e-con-full e-flex e-con e-child\" data-id=\"671965e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-928a7f8 elementor-widget elementor-widget-text-editor\" data-id=\"928a7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"rt-large\">Our holistic and strategic perspective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7894551 elementor-widget elementor-widget-text-editor\" data-id=\"7894551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAt BBK, we don\u2019t treat the brand as an end in itself, but as a tool to generate business value. We integrate strategy, creativity, experience, and execution, working closely and collaboratively with our clients.\nWe don\u2019t offer standard solutions: we build processes, define criteria, and design brands capable of adapting, growing, and remaining relevant over time.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why choose BBK Group as your Creative Consulting Partner?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Because we combine experience, strategic thinking, and deep market knowledge.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tAt BBK, we support brands through business and brand strategy consulting, generating real value and competitive advantage. We analyze context, understand the industry, and design solutions that effectively respond to today\\u2019s market challenges and opportunities.\\nOur work goes beyond the surface: we seek sustainable impact, aligned with the business objectives of each organization.\"}},{\"@type\":\"Question\",\"name\":\"What makes us different?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Our holistic and strategic perspective.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tAt BBK, we don\\u2019t treat the brand as an end in itself, but as a tool to generate business value. We integrate strategy, creativity, experience, and execution, working closely and collaboratively with our clients.\\nWe don\\u2019t offer standard solutions: we build processes, define criteria, and design brands capable of adapting, growing, and remaining relevant over time.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b7561 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"a8b7561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbk.naitus.cl\/en\/about-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1c7412 e-con-full e-flex e-con e-parent\" data-id=\"c1c7412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3695b9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3695b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d00be2d e-flex e-con-boxed e-con e-parent\" data-id=\"d00be2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e4aae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"17e4aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>01 \/ Service<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37e8ec elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b37e8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic Brand Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b964a elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"e0b964a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2350\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is BBK\u2019s Strategic Brand Consulting? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2350\" class=\"elementor-element elementor-element-447fba5 e-con-full e-flex e-con e-child\" data-id=\"447fba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d484f elementor-widget elementor-widget-text-editor\" data-id=\"e3d484f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIt is a process of analysis, definition, and strategic activation aimed at strengthening a brand\u2019s value over the long term.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a831d1 elementor-widget elementor-widget-text-editor\" data-id=\"2a831d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAt BBK, we support the construction of solid, relevant, and sustainable brands by integrating research, contextual analysis, applied creativity, and future vision. Our focus goes beyond visual identity to encompass meaning, positioning, and brand coherence across all touchpoints.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2351\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2351\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How is this consulting different from a traditional branding project? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2351\" class=\"elementor-element elementor-element-965d7d9 e-con-full e-flex e-con e-child\" data-id=\"965d7d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef80ff elementor-widget elementor-widget-text-editor\" data-id=\"5ef80ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because it\u2019s not just about design\u2014it\u2019s about thinking strategically about the brand as a business asset.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a024a7 elementor-widget elementor-widget-text-editor\" data-id=\"8a024a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhile traditional branding usually focuses on the visual layer, our consulting approach addresses the brand through its purpose, architecture, narrative, and experience. We aim for every strategic decision to have real impact on positioning, internal culture, and relationships with people.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2352\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2352\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What type of companies is this service for? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2352\" class=\"elementor-element elementor-element-6ac4603 e-con-full e-flex e-con e-child\" data-id=\"6ac4603\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f484660 elementor-widget elementor-widget-text-editor\" data-id=\"f484660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor organizations looking to go beyond the functional and build brands with a future-oriented vision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94d5ec elementor-widget elementor-widget-text-editor\" data-id=\"e94d5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We work with companies that need to:<\/p><ul><li>Clarify their positioning<\/li><li>Organize their brand portfolio<\/li><li>Navigate growth, transformation, or cultural change processes<\/li><li>Differentiate authentically in competitive markets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is BBK\\u2019s Strategic Brand Consulting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is a process of analysis, definition, and strategic activation aimed at strengthening a brand\\u2019s value over the long term.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tAt BBK, we support the construction of solid, relevant, and sustainable brands by integrating research, contextual analysis, applied creativity, and future vision. Our focus goes beyond visual identity to encompass meaning, positioning, and brand coherence across all touchpoints.\"}},{\"@type\":\"Question\",\"name\":\"How is this consulting different from a traditional branding project?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Because it\\u2019s not just about design\\u2014it\\u2019s about thinking strategically about the brand as a business asset.\\u00a0\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tWhile traditional branding usually focuses on the visual layer, our consulting approach addresses the brand through its purpose, architecture, narrative, and experience. We aim for every strategic decision to have real impact on positioning, internal culture, and relationships with people.\"}},{\"@type\":\"Question\",\"name\":\"What type of companies is this service for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For organizations looking to go beyond the functional and build brands with a future-oriented vision.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tWe work with companies that need to:Clarify their positioningOrganize their brand portfolioNavigate growth, transformation, or cultural change processesDifferentiate authentically in competitive markets\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc07048 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"bc07048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbk.naitus.cl\/en\/services\/strategic-brand-consulting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61dca15 e-con-full e-flex e-con e-parent\" data-id=\"61dca15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cde9f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8cde9f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4718f e-flex e-con-boxed e-con e-parent\" data-id=\"8a4718f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f49bea elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7f49bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>02 \/ Service<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b94c8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b8b94c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience Strategy &amp; Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81691c9 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"81691c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1350\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does CX consulting help companies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1350\" class=\"elementor-element elementor-element-78f3cea e-con-full e-flex e-con e-child\" data-id=\"78f3cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bceb31 elementor-widget elementor-widget-text-editor\" data-id=\"6bceb31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>CX strategy strengthens customer relationships by optimizing every brand touchpoint. This improves customer perception, increases loyalty, and generates sustainable competitive advantages. It also boosts retention and positions your brand as a leader in a competitive market.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1351\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1351\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Why is customer experience important for a company? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1351\" class=\"elementor-element elementor-element-ef4c500 e-con-full e-flex e-con e-child\" data-id=\"ef4c500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a04a4a2 elementor-widget elementor-widget-text-editor\" data-id=\"a04a4a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because it ensures loyalty, drives growth, and enhances brand perception, generating a positive impact on business results. It is a key factor in brand differentiation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1352\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1352\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What sets BBK Group apart in CX experience design? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1352\" class=\"elementor-element elementor-element-67104d2 e-con-full e-flex e-con e-child\" data-id=\"67104d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e161bb elementor-widget elementor-widget-text-editor\" data-id=\"6e161bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We combine research, innovation, and strategic design to deliver tailored solutions adapted to each client\u2019s unique needs\u2014solutions that generate real and measurable impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1353\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1353\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Which industries benefit most from CX consulting? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1353\" class=\"elementor-element elementor-element-370e31b e-con-full e-flex e-con e-child\" data-id=\"370e31b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c181458 elementor-widget elementor-widget-text-editor\" data-id=\"c181458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>All industries can benefit, but retail, healthcare, technology, and financial services stand out, where customer satisfaction is critical.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1354\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1354\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How is technology integrated into customer experience strategies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1354\" class=\"elementor-element elementor-element-a16d1e6 e-con-full e-flex e-con e-child\" data-id=\"a16d1e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7943ace elementor-widget elementor-widget-text-editor\" data-id=\"7943ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We use digital tools, automation, and data analysis to enhance every touchpoint and ensure a seamless experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1355\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1355\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Is customer experience different from user experience (UX)? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1355\" class=\"elementor-element elementor-element-ba7ec76 e-con-full e-flex e-con e-child\" data-id=\"ba7ec76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb37f5 elementor-widget elementor-widget-text-editor\" data-id=\"4cb37f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. Customer experience encompasses all interactions with a brand, while UX focuses specifically on interactions with digital products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How does CX consulting help companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CX strategy strengthens customer relationships by optimizing every brand touchpoint. This improves customer perception, increases loyalty, and generates sustainable competitive advantages. It also boosts retention and positions your brand as a leader in a competitive market.\"}},{\"@type\":\"Question\",\"name\":\"Why is customer experience important for a company?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Because it ensures loyalty, drives growth, and enhances brand perception, generating a positive impact on business results. It is a key factor in brand differentiation.\"}},{\"@type\":\"Question\",\"name\":\"What sets BBK Group apart in CX experience design?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We combine research, innovation, and strategic design to deliver tailored solutions adapted to each client\\u2019s unique needs\\u2014solutions that generate real and measurable impact.\"}},{\"@type\":\"Question\",\"name\":\"Which industries benefit most from CX consulting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"All industries can benefit, but retail, healthcare, technology, and financial services stand out, where customer satisfaction is critical.\"}},{\"@type\":\"Question\",\"name\":\"How is technology integrated into customer experience strategies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We use digital tools, automation, and data analysis to enhance every touchpoint and ensure a seamless experience.\"}},{\"@type\":\"Question\",\"name\":\"Is customer experience different from user experience (UX)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Customer experience encompasses all interactions with a brand, while UX focuses specifically on interactions with digital products.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b1145 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"26b1145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbk.naitus.cl\/en\/services\/experience-strategy-design\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bdb9aa e-con-full e-flex e-con e-parent\" data-id=\"5bdb9aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62b7ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b62b7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a36e5a e-flex e-con-boxed e-con e-parent\" data-id=\"2a36e5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c03e2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"77c03e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>03 \/ Service<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4d816 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8a4d816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Architecture &amp; Spatial Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5f128 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"9b5f128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1620\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1620\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What types of architecture and spatial design projects do you develop? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1620\" class=\"elementor-element elementor-element-17e26bc e-con-full e-flex e-con e-child\" data-id=\"17e26bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3275f17 elementor-widget elementor-widget-text-editor\" data-id=\"3275f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db018c-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>We design commercial, corporate, and experiential spaces, integrating architecture, design, and brand strategy.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1621\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1621\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How is spatial design connected to brand identity? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1621\" class=\"elementor-element elementor-element-8a7e412 e-con-full e-flex e-con e-child\" data-id=\"8a7e412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54842df elementor-widget elementor-widget-text-editor\" data-id=\"54842df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Each project translates the brand\u2019s DNA into physical elements such as materials, lighting, circulation, and atmosphere.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1622\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1622\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Does the design consider commercial and conversion objectives? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1622\" class=\"elementor-element elementor-element-b41509d e-con-full e-flex e-con e-child\" data-id=\"b41509d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2839b elementor-widget elementor-widget-text-editor\" data-id=\"7b2839b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Yes. We optimize circulation, display, and interaction to improve user experience and business performance.<\/p><p>\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1623\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1623\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Do you work on projects from scratch or also renovations? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1623\" class=\"elementor-element elementor-element-5091aaf e-con-full e-flex e-con e-child\" data-id=\"5091aaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b571243 elementor-widget elementor-widget-text-editor\" data-id=\"b571243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Both. We design new spaces and transform existing environments to align them with brand strategy.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1624\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1624\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Does the service include coordination with other disciplines? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1624\" class=\"elementor-element elementor-element-54af44e e-con-full e-flex e-con e-child\" data-id=\"54af44e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e53343 elementor-widget elementor-widget-text-editor\" data-id=\"5e53343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\" bbk-content bbk-content--layout-normal main-section bg-gray-400 text-color-dark rpt-128 rpb-128 mt-0-first mb-0-last \" data-component-id=\"6a301e4dafb98\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\" bbk-block bbk-block-accordion text-color-dark rmt-64 rmb-64 \" data-block-id=\"6a301e4db018c\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db018c-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Yes. We integrate design, architecture, and execution, coordinating technical teams to ensure coherence and quality throughout the process.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What types of architecture and spatial design projects do you develop?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We design commercial, corporate, and experiential spaces, integrating architecture, design, and brand strategy.\"}},{\"@type\":\"Question\",\"name\":\"How is spatial design connected to brand identity?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Each project translates the brand\\u2019s DNA into physical elements such as materials, lighting, circulation, and atmosphere.\"}},{\"@type\":\"Question\",\"name\":\"Does the design consider commercial and conversion objectives?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. We optimize circulation, display, and interaction to improve user experience and business performance.\\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Do you work on projects from scratch or also renovations?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Both. We design new spaces and transform existing environments to align them with brand strategy.\"}},{\"@type\":\"Question\",\"name\":\"Does the service include coordination with other disciplines?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. We integrate design, architecture, and execution, coordinating technical teams to ensure coherence and quality throughout the process.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa391a elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"aaa391a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbk.naitus.cl\/en\/services\/architecture-spatial-design\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5ef166 e-con-full e-flex e-con e-parent\" data-id=\"a5ef166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-986f7a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986f7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6440017 e-flex e-con-boxed e-con e-parent\" data-id=\"6440017\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e113c6f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e113c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>04 \/ Service<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baaef27 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"baaef27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand &amp; Consumer Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a295936 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"a295936\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1700\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1700\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is a U&amp;A study and how does it help my business? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1700\" class=\"elementor-element elementor-element-8dad290 e-con-full e-flex e-con e-child\" data-id=\"8dad290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc98580 elementor-widget elementor-widget-text-editor\" data-id=\"bc98580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db018c-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>A U&amp;A study identifies consumer perceptions, usage, habits, and needs related to an entire category, not a single brand. It helps understand market structure, identify opportunities, and reveal which attributes truly influence purchase decisions.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1701\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1701\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Why is it important to conduct a Brand Audit or Brand Tracking?Why is it important to conduct a Brand Audit or Brand Tracking? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1701\" class=\"elementor-element elementor-element-4de88ab e-con-full e-flex e-con e-child\" data-id=\"4de88ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee913c elementor-widget elementor-widget-text-editor\" data-id=\"eee913c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>These studies reveal how your brand is perceived versus competitors, which attributes differentiate it, and how aligned the actual image is with the desired one. They also help establish KPIs for continuous tracking to improve branding and communication.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1702\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1702\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What does semantic and meaning network analysis contribute? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1702\" class=\"elementor-element elementor-element-35a8c09 e-con-full e-flex e-con e-child\" data-id=\"35a8c09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a503a elementor-widget elementor-widget-text-editor\" data-id=\"d8a503a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>This method reveals the deep structure of associations and meanings people attach to a concept, category, or brand. It uncovers hidden perceptions that influence decisions and emotions\u2014often beyond rational responses.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1703\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1703\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> When should ideas, concepts, or products be tested? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1703\" class=\"elementor-element elementor-element-ac8c960 e-con-full e-flex e-con e-child\" data-id=\"ac8c960\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267d60d elementor-widget elementor-widget-text-editor\" data-id=\"267d60d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Ideally before a major launch or investment. Testing measures acceptance, understanding, purchase intent, and improvement opportunities\u2014reducing risk and ensuring alignment with target audience expectations.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1704\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1704\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What are the benefits of a mystery shopper or advertising testing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1704\" class=\"elementor-element elementor-element-b9ef547 e-con-full e-flex e-con e-child\" data-id=\"b9ef547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c50dd elementor-widget elementor-widget-text-editor\" data-id=\"a3c50dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\" bbk-content bbk-content--layout-normal main-section bg-gray-400 text-color-dark rpt-128 rpb-128 mt-0-first mb-0-last \" data-component-id=\"6a301e4dafb98\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\" bbk-block bbk-block-accordion text-color-dark rmt-64 rmb-64 \" data-block-id=\"6a301e4db018c\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db018c-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><section class=\" bbk-content bbk-content--layout-normal main-section bg-gray-300 text-color-dark rpt-128 rpb-128 mt-0-first mb-0-last \" data-component-id=\"6a301e4db075c\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\" bbk-block bbk-block-accordion text-color-dark rmt-64 rmb-64 \" data-block-id=\"6a301e4db0d5e\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db0d5e-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Mystery shopper programs accurately assess real service quality and compliance with standards at touchpoints. Advertising testing evaluates communication effectiveness: recall, understanding, appeal, brand association, and influence on purchase intent.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a U&A study and how does it help my business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A U&amp;A study identifies consumer perceptions, usage, habits, and needs related to an entire category, not a single brand. It helps understand market structure, identify opportunities, and reveal which attributes truly influence purchase decisions.\"}},{\"@type\":\"Question\",\"name\":\"Why is it important to conduct a Brand Audit or Brand Tracking?Why is it important to conduct a Brand Audit or Brand Tracking?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"These studies reveal how your brand is perceived versus competitors, which attributes differentiate it, and how aligned the actual image is with the desired one. They also help establish KPIs for continuous tracking to improve branding and communication.\"}},{\"@type\":\"Question\",\"name\":\"What does semantic and meaning network analysis contribute?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This method reveals the deep structure of associations and meanings people attach to a concept, category, or brand. It uncovers hidden perceptions that influence decisions and emotions\\u2014often beyond rational responses.\"}},{\"@type\":\"Question\",\"name\":\"When should ideas, concepts, or products be tested?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ideally before a major launch or investment. Testing measures acceptance, understanding, purchase intent, and improvement opportunities\\u2014reducing risk and ensuring alignment with target audience expectations.\"}},{\"@type\":\"Question\",\"name\":\"What are the benefits of a mystery shopper or advertising testing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mystery shopper programs accurately assess real service quality and compliance with standards at touchpoints. Advertising testing evaluates communication effectiveness: recall, understanding, appeal, brand association, and influence on purchase intent.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66407ef elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"66407ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbk.naitus.cl\/en\/services\/brand-consumer-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749517d e-con-full e-flex e-con e-parent\" data-id=\"749517d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-200f489 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"200f489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01a65d3 e-flex e-con-boxed e-con e-parent\" data-id=\"01a65d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359147e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"359147e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>05 \/ Service<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fad81 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"22fad81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertising &amp; Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-020e654 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"020e654\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2150\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2150\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What does an integrated creative campaign include? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2150\" class=\"elementor-element elementor-element-d11cf22 e-con-full e-flex e-con e-child\" data-id=\"d11cf22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1679ca6 elementor-widget elementor-widget-text-editor\" data-id=\"1679ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db018c-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db1cbe-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-1\" class=\"bbk-block-accordion__item__content collapse in\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>An integrated creative campaign spans from strategic conceptualization to multi-channel execution. It includes idea development, communication territories, format design, content, and omnichannel experiences working together to maximize reach and impact.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2151\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2151\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How do you ensure creative ideas connect with audiences? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2151\" class=\"elementor-element elementor-element-2ab1f04 e-con-full e-flex e-con e-child\" data-id=\"2ab1f04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8c4ed elementor-widget elementor-widget-text-editor\" data-id=\"8e8c4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db1cbe-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>We combine research, data, and strategy to understand audience behavior and motivations. Based on that, we develop creative concepts that build emotional connection, brand value, and drive action.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2152\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2152\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What types of digital content do you produce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2152\" class=\"elementor-element elementor-element-45c0683 e-con-full e-flex e-con e-child\" data-id=\"45c0683\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f67e5 elementor-widget elementor-widget-text-editor\" data-id=\"f8f67e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db1cbe-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>We create platform-specific content: branded content, short-form video, live streaming, animated pieces, editorial content, and AI-optimized formats\u2014all focused on relevance, quality, and purpose.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2153\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2153\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Do you offer full social media management? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2153\" class=\"elementor-element elementor-element-1ec9313 e-con-full e-flex e-con e-child\" data-id=\"1ec9313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a14a910 elementor-widget elementor-widget-text-editor\" data-id=\"a14a910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-4\" class=\"bbk-block-accordion__item\">\n<div id=\"collapse-item-6a301e4db018c-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\">\n<div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\">\n<div id=\"item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item\">\n<div id=\"collapse-item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\">\n<div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\">\n<div id=\"item-6a301e4db1cbe-4\" class=\"bbk-block-accordion__item\">\n<div id=\"collapse-item-6a301e4db1cbe-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\">\n<div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\">\n\nYes. We design, plan, and manage social media ecosystems by integrating creativity, data, and innovation. This includes editorial calendars, content creation, community management, continuous optimization, and performance reporting.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2154\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2154\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What are the benefits of a digital performance strategy? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2154\" class=\"elementor-element elementor-element-fa530d0 e-con-full e-flex e-con e-child\" data-id=\"fa530d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93ca3ba elementor-widget elementor-widget-text-editor\" data-id=\"93ca3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIt enables measurable results, optimized investment, and business growth. Through conversion-driven campaigns, remarketing, and always-on content, we turn digital presence into sales, leads, and real opportunities.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does an integrated creative campaign include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An integrated creative campaign spans from strategic conceptualization to multi-channel execution. It includes idea development, communication territories, format design, content, and omnichannel experiences working together to maximize reach and impact.\"}},{\"@type\":\"Question\",\"name\":\"How do you ensure creative ideas connect with audiences?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We combine research, data, and strategy to understand audience behavior and motivations. Based on that, we develop creative concepts that build emotional connection, brand value, and drive action.\"}},{\"@type\":\"Question\",\"name\":\"What types of digital content do you produce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We create platform-specific content: branded content, short-form video, live streaming, animated pieces, editorial content, and AI-optimized formats\\u2014all focused on relevance, quality, and purpose.\"}},{\"@type\":\"Question\",\"name\":\"Do you offer full social media management?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. We design, plan, and manage social media ecosystems by integrating creativity, data, and innovation. 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Through conversion-driven campaigns, remarketing, and always-on content, we turn digital presence into sales, leads, and real opportunities.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb65b89 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"eb65b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbk.naitus.cl\/en\/services\/advertising-and-content\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FAQs At BBK Group, we answer all questions about our processes and services BBK Group About BBK Group &amp; Our Expertise Why choose BBK Group as your Creative Consulting Partner? Because we combine experience, strategic thinking, and deep market knowledge. At BBK, we support brands through business and brand strategy consulting, generating real value and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9390","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=9390"}],"version-history":[{"count":4,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9390\/revisions"}],"predecessor-version":[{"id":9394,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9390\/revisions\/9394"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=9390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}