{"id":9589,"date":"2026-05-27T23:29:53","date_gmt":"2026-05-28T03:29:53","guid":{"rendered":"https:\/\/bbk.naitus.cl\/consultoria-estrategica\/"},"modified":"2026-06-29T18:10:04","modified_gmt":"2026-06-29T22:10:04","slug":"strategic-brand-consulting","status":"publish","type":"page","link":"https:\/\/bbk.naitus.cl\/en\/services\/strategic-brand-consulting\/","title":{"rendered":"Strategic Brand Consulting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9589\" class=\"elementor elementor-9589 elementor-2854\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e1625 e-flex e-con-boxed e-con e-parent\" data-id=\"70e1625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-747a4fc e-con-full e-flex e-con e-child\" data-id=\"747a4fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b2c86 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f2b2c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strategic Consulting<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac3612 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ac3612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategic Brand Consulting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f1971 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2f1971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategic brand consulting is the process by which an organization defines who it wants to be, for whom, and why. At BBK, we define and activate strategies that enhance brand value. Through research, analysis, and applied creativity, we accompany organizations in building an identity that is solid, relevant, and sustainable over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7805b6 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"e7805b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk about your brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e3223 e-con-full e-flex e-con e-parent\" data-id=\"90e3223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e1dc51 e-flex e-con-boxed e-con e-child\" data-id=\"8e1dc51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05bdca7 elementor-widget elementor-widget-html\" data-id=\"05bdca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"subservicios-wrap\">\r\n  <div class=\"subservicios-grid\">\r\n\r\n    <!-- ================= LEFT COLUMN \u00b7 01 \u00b7 03 \u00b7 05 ================= -->\r\n    <div class=\"subservicios-col subservicios-col--left\">\r\n\r\n      <!-- ITEM 01 \u00b7 VIDEO -->\r\n      <article class=\"subservicio\" style=\"--order:1\">\r\n        <span class=\"headline-extra-small subservicio__num\">01<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Brand Definitions<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We lay the foundations for your brand's differentiation: strategic pillars, positioning, personality, convictions, purpose, and audiences.\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n          <video src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Definiciones-de-marca.mp4\" autoplay muted loop playsinline preload=\"auto\"><\/video>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 03 -->\r\n      <article class=\"subservicio\" style=\"--order:3\">\r\n        <span class=\"headline-extra-small subservicio__num\">03<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Naming Creation<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We find the name that captures the essence of your business, connects with people, and transcends over time.\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/naming-scaled.webp\" alt=\"Naming Creation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 05 -->\r\n      <article class=\"subservicio\" style=\"--order:5\">\r\n        <span class=\"headline-extra-small subservicio__num\">05<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Commercial Storytelling Development<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We transform your value proposition into a story that inspires and captivates, generating relevant bonds with your stakeholders.\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Relatos-comerciales.png\" alt=\"Commercial Storytelling Development\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2138px; --smush-placeholder-aspect-ratio: 2138\/1180;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div>\r\n\r\n    <!-- ================= RIGHT COLUMN \u00b7 02 \u00b7 04 ================= -->\r\n    <div class=\"subservicios-col subservicios-col--right\">\r\n\r\n      <!-- ITEM 02 -->\r\n      <article class=\"subservicio\" style=\"--order:2\">\r\n        <span class=\"headline-extra-small subservicio__num\">02<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Brand Architecture<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We define the brand architecture that best suits your future business strategy.\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/arquitectura-de-marca-scaled.webp\" alt=\"Brand Architecture\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 04 -->\r\n      <article class=\"subservicio\" style=\"--order:4\">\r\n        <span class=\"headline-extra-small subservicio__num\">04<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Co-creation Workshops<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We design participatory sessions tailored to different audiences to generate ideas and strategic definitions.\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Talleres-de-cocreacion.png\" alt=\"Co-creation Workshops\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/607;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"subservicios-footer\">\r\n    <a class=\"subservicio__cta\" href=\"https:\/\/bbk.naitus.cl\/en\/case-studies\/#strategic-brand-consulting\">\r\n      <span class=\"subservicio__cta-label\">View cases<\/span>\r\n      <span class=\"subservicio__cta-arrow\"><i class=\"subservicio__cta-arrow-icon\"><\/i><\/span>\r\n    <\/a>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n\/* --- ESTILOS BASE --- *\/\r\n.subservicios-wrap{ --gap-col: 64px; --gap-row: 56px; --offset: 110px; --img-radius: 2px; width:100%; max-width:1000px; margin-inline:auto; color:#fff; font-family:'Poppins', sans-serif; }\r\n.subservicios-grid{ display:grid; grid-template-columns:repeat(2, 1fr); column-gap:var(--gap-col); align-items:start; }\r\n.subservicios-col{ display:flex; flex-direction:column; row-gap:var(--gap-row); }\r\n.subservicios-col--right{ margin-top:var(--offset); }\r\n.subservicio__num{ font-family:'Lora', serif; font-style:italic; display:block; margin-bottom:6px; opacity:.65; }\r\n.subservicio__titulo{ font-size:32px; margin:0 0 12px; }\r\n.subservicio__texto{ font-size:16px; margin:0; max-width:46ch; }\r\n\r\n\/* --- IM\u00c1GENES Y HOVER --- *\/\r\n.subservicio__media { margin-top:20px; overflow:hidden; border-radius:var(--img-radius); }\r\n.subservicio__media img, .subservicio__media video, .subservicio__media iframe { width:100%; display:block; object-fit:cover; transition:transform .5s ease; }\r\n.subservicio:hover .subservicio__media img, .subservicio:hover .subservicio__media video { transform:scale(1.04); }\r\n\r\n\/* --- GRILAS DE IM\u00c1GENES (2 Y 3) --- *\/\r\n.subservicio__media--grid-2, .subservicio__media--grid-3 { display:grid; gap:10px; }\r\n.subservicio__media--grid-2 { grid-template-columns:1fr 1fr; }\r\n.subservicio__media--grid-3 { grid-template-columns:1fr 1fr 1fr; }\r\n.subservicio__media--grid-2 img, .subservicio__media--grid-3 img { height: 250px; }\r\n\r\n\/* --- CTA Y FOOTER --- *\/\r\n.subservicios-footer { display: flex; justify-content: center; margin-top: 64px; }\r\n.subservicio__cta { display: inline-flex; align-items: stretch; gap: 0; text-decoration: none; color: #fff; }\r\n.subservicio__cta-label { padding: 14px 48px; border: 1px solid #fff; border-radius: 999px; transition: .25s; }\r\n\r\n\/* A\u00f1adimos transition al contenedor del icono para una animaci\u00f3n suave *\/\r\n.subservicio__cta-arrow { \r\n    display: flex; \r\n    align-items: center; \r\n    justify-content: center; \r\n    aspect-ratio: 1\/1; \r\n    border: 1px solid #fff; \r\n    border-radius: 50%; \r\n    width: 54px; \r\n    transition: .25s; \/* Animaci\u00f3n de color *\/\r\n}\r\n\r\n.subservicio__cta-arrow-icon { \r\n    width: 20px; \r\n    height: 20px; \r\n    background-color: #fff; \r\n    -webkit-mask: url('https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/arrow-right-long-solid-full.svg') no-repeat center \/ contain; \r\n    mask: url('https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/arrow-right-long-solid-full.svg') no-repeat center \/ contain; \r\n    transform: rotate(-45deg); \r\n    transition: .25s; \r\n}\r\n\r\n\/* --- Estados Hover --- *\/\r\n.subservicio__cta:hover .subservicio__cta-label { background: #fff; color: #000; }\r\n\r\n\/* Cambia el fondo del c\u00edrculo a blanco y el icono a negro *\/\r\n.subservicio__cta:hover .subservicio__cta-arrow { background-color: #fff; }\r\n\r\n.subservicio__cta:hover .subservicio__cta-arrow-icon { \r\n    background-color: #000; \r\n    transform: rotate(0deg); \r\n}\r\n\r\n\/* --- RESPONSIVE --- *\/\r\n@media (max-width:1024px){ .subservicios-wrap{ --gap-col:40px; --offset:70px; } }\r\n@media (max-width:767px){\r\n  .subservicios-grid{ display:flex; flex-direction:column; row-gap:48px; }\r\n  .subservicios-col{ display:contents; }\r\n  .subservicios-col--right{ margin-top:0; }\r\n  .subservicio{ order:var(--order); }\r\n  .subservicio__media--grid-2 img, .subservicio__media--grid-3 img { height: 200px; }\r\n  .subservicios-wrap .subservicio__titulo{ font-size:24px; }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9621b53 e-flex e-con-boxed e-con e-parent\" data-id=\"9621b53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a871fef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a871fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96fe031 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"96fe031\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1580\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1580\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What does a strategic brand consulting project include? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1580\" class=\"elementor-element elementor-element-376c00d e-con-full e-flex e-con e-child\" data-id=\"376c00d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbab00 elementor-widget elementor-widget-text-editor\" data-id=\"8cbab00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A strategic brand consulting project covers five complementary fronts: the definitions that support the brand (pillars, positioning, personality, and purpose), the architecture that organizes the portfolio, naming creation when applicable, co-creation workshops with the client&#8217;s team, and the development of the commercial narrative that articulates the value proposition for different stakeholders. Each front can be contracted independently or as part of an integral project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1581\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1581\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does strategic consulting differ from branding or brand design? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1581\" class=\"elementor-element elementor-element-49dae5e e-con-full e-flex e-con e-child\" data-id=\"49dae5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782f256 elementor-widget elementor-widget-text-editor\" data-id=\"782f256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategic consulting defines what the brand is, what it wants to convey, and to whom. Brand design translates those definitions into a concrete visual identity: logo, graphic system, applications, and guidelines. They are distinct yet complementary stages; without a prior strategy, design lacks foundation, and without design, strategy does not become tangible. That is why many projects are worked on in parallel between both disciplines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1582\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1582\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What types of organizations benefit from this service? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1582\" class=\"elementor-element elementor-element-0461f65 e-con-full e-flex e-con e-child\" data-id=\"0461f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1be8b elementor-widget elementor-widget-text-editor\" data-id=\"2f1be8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Companies and organizations facing key business moments benefit from this service: market entry, territorial expansion, mergers or acquisitions, portfolio redefinition, shifts in the competitive landscape, or a loss of clarity in their value proposition. It also serves those that have grown without a clear strategic framework and need to organize their brand to sustain that growth. The criterion is not the size of the company, but the willingness to make strategic decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1583\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1583\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How is brand architecture handled when there are multiple sub-brands? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1583\" class=\"elementor-element elementor-element-af47730 e-con-full e-flex e-con e-child\" data-id=\"af47730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9fb4d elementor-widget elementor-widget-text-editor\" data-id=\"6c9fb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand architecture defines the relationship between the corporate brand, product brands, and sub-brands. There are several possible models: umbrella brand, independent brands, or endorsed hybrid schemes. Each model has implications for communication, budget, and scalability, so the choice depends on future business strategy and how the organization wants to be perceived.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1584\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1584\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does a strategic consulting project begin? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1584\" class=\"elementor-element elementor-element-caa5561 e-con-full e-flex e-con e-child\" data-id=\"caa5561\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93eb3ea elementor-widget elementor-widget-text-editor\" data-id=\"93eb3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every project begins with a diagnostic conversation to understand the organization&#8217;s context, its current challenges, and its expected objectives. Based on this discussion, we define the scope of work, the areas to be addressed, and the most suitable methodology for each case. The first meeting serves to align expectations before any commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does a strategic brand consulting project include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A strategic brand consulting project covers five complementary fronts: the definitions that support the brand (pillars, positioning, personality, and purpose), the architecture that organizes the portfolio, naming creation when applicable, co-creation workshops with the client&#8217;s team, and the development of the commercial narrative that articulates the value proposition for different stakeholders. Each front can be contracted independently or as part of an integral project.\"}},{\"@type\":\"Question\",\"name\":\"How does strategic consulting differ from branding or brand design?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Strategic consulting defines what the brand is, what it wants to convey, and to whom. Brand design translates those definitions into a concrete visual identity: logo, graphic system, applications, and guidelines. They are distinct yet complementary stages; without a prior strategy, design lacks foundation, and without design, strategy does not become tangible. That is why many projects are worked on in parallel between both disciplines.\"}},{\"@type\":\"Question\",\"name\":\"What types of organizations benefit from this service?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Companies and organizations facing key business moments benefit from this service: market entry, territorial expansion, mergers or acquisitions, portfolio redefinition, shifts in the competitive landscape, or a loss of clarity in their value proposition. It also serves those that have grown without a clear strategic framework and need to organize their brand to sustain that growth. The criterion is not the size of the company, but the willingness to make strategic decisions.\"}},{\"@type\":\"Question\",\"name\":\"How is brand architecture handled when there are multiple sub-brands?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brand architecture defines the relationship between the corporate brand, product brands, and sub-brands. There are several possible models: umbrella brand, independent brands, or endorsed hybrid schemes. Each model has implications for communication, budget, and scalability, so the choice depends on future business strategy and how the organization wants to be perceived.\"}},{\"@type\":\"Question\",\"name\":\"How does a strategic consulting project begin?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Every project begins with a diagnostic conversation to understand the organization&#8217;s context, its current challenges, and its expected objectives. Based on this discussion, we define the scope of work, the areas to be addressed, and the most suitable methodology for each case. The first meeting serves to align expectations before any commitment.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b842bed e-con-full e-flex e-con e-parent\" data-id=\"b842bed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c67fbaa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67fbaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b3ae8 e-flex e-con-boxed e-con e-parent\" data-id=\"74b3ae8\" data-element_type=\"container\" data-e-type=\"container\" id=\"contact\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d00da9 e-con-full e-flex e-con e-child\" data-id=\"3d00da9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd9e26 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4dd9e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's discuss your brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-492fc0e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"492fc0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If your organization is in a moment of redefinition or you want to organize the strategy that supports your brand, write to us. We will review your case and propose the appropriate scope.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af5ea49 e-con-full e-flex e-con e-child\" data-id=\"af5ea49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48a5973 elementor-widget__width-initial elementor-button-align-end elementor-widget elementor-widget-form\" data-id=\"48a5973\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form Brand Consulting\" aria-label=\"Form Brand Consulting\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9589\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"48a5973\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_81f04ab elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_81f04ab\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_81f04ab]\" id=\"form-field-field_81f04ab\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_39f63cf elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_39f63cf\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_39f63cf]\" id=\"form-field-field_39f63cf\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ea3862a elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ea3862a\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCountry\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ea3862a]\" id=\"form-field-field_ea3862a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Country\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ccf8ed9 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ccf8ed9\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ccf8ed9]\" id=\"form-field-field_ccf8ed9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_6b55009 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_6b55009\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tService\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_6b55009]\" id=\"form-field-field_6b55009\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Select Service \">Select Service <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Brand Definitions\">Brand Definitions<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Brand Architecture \">Brand Architecture <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Naming Creation\">Naming Creation<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Co-creation Workshops\">Co-creation Workshops<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Commercial Storytelling Development\">Commercial Storytelling Development<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_bedc89b elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_bedc89b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTell us how we can help you\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_bedc89b]\" id=\"form-field-field_bedc89b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tell us how we can help you\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_d21000f elementor-col-100 elementor-sm-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_d21000f]\" id=\"form-field-field_d21000f\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_d21000f\"><span style=\"color: #ffffff; font-family: 'Poppins', sans-serif;\">I accept the <a href=\"https:\/\/bbk.naitus.cl\/en\/privacy-policies\/\" target=\"_blank\" style=\"text-decoration: underline; color: #ffffff;\">BBK Group privacy policy<\/a><\/span><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_15cfd06 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_15cfd06\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeS3SYtAAAAAKC3sCstHNsC_k15avzPfGfzBRFx\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategic Consulting Strategic Brand Consulting Strategic brand consulting is the process by which an organization defines who it wants to be, for whom, and why. At BBK, we define and activate strategies that enhance brand value. Through research, analysis, and applied creativity, we accompany organizations in building an identity that is solid, relevant, and sustainable [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9612,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9589","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=9589"}],"version-history":[{"count":17,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9589\/revisions"}],"predecessor-version":[{"id":9772,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9589\/revisions\/9772"}],"up":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9612"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=9589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}