{"id":9687,"date":"2026-05-29T15:38:43","date_gmt":"2026-05-29T19:38:43","guid":{"rendered":"https:\/\/bbk.naitus.cl\/services\/consultora-ux\/"},"modified":"2026-06-29T18:05:35","modified_gmt":"2026-06-29T22:05:35","slug":"experience-strategy-design","status":"publish","type":"page","link":"https:\/\/bbk.naitus.cl\/en\/services\/experience-strategy-design\/","title":{"rendered":"Experience Strategy &amp; Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9687\" class=\"elementor elementor-9687 elementor-3656\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7970851 e-flex e-con-boxed e-con e-parent\" data-id=\"7970851\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af441d5 e-con-full e-flex e-con e-child\" data-id=\"af441d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2a89c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f2a89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">UX consultancy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb51fd6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb51fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experience Strategy &amp; Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5631468 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5631468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As a UX and experience consultancy, BBK creates experiences that inspire, connect, and transform. We blend strategy, research, design, and culture to build living, cohesive, and user-centric brands, turning every interaction into a value-driven opportunity for the customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e0a9d elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"86e0a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk about your brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33a5644 e-con-full e-flex e-con e-parent\" data-id=\"33a5644\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f3c5404 e-flex e-con-boxed e-con e-child\" data-id=\"f3c5404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda71f7 elementor-widget elementor-widget-html\" data-id=\"fda71f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"subservicios-wrap\">\r\n  <div class=\"subservicios-grid\">\r\n\r\n    <!-- ================= LEFT COLUMN \u00b7 01 \u00b7 03 \u00b7 05 \u00b7 07 ================= -->\r\n    <div class=\"subservicios-col subservicios-col--left\">\r\n\r\n      <!-- ITEM 01 \u00b7 VIDEO -->\r\n      <article class=\"subservicio\" style=\"--order:1\">\r\n        <span class=\"headline-extra-small subservicio__num\">01<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Experience Strategy<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We transform and design the customer and employee experience from a strategic perspective, integrating visions and disciplines, from the definition of the value proposition and its key attributes to the design of an actionable, concrete, and measurable strategic roadmap.\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n          <li>Customer experience strategy<\/li>\r\n          <li>Employee experience strategy<\/li>\r\n          <li>Phygital experience<\/li>\r\n        <\/ul>\r\n        <div class=\"subservicio__media\">\r\n            <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Estrategia-de-experiencia.webp\" alt=\"Experience Strategy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1689px; --smush-placeholder-aspect-ratio: 1689\/931;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 03 -->\r\n      <article class=\"subservicio\" style=\"--order:3\">\r\n        <span class=\"headline-extra-small subservicio__num\">03<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Service Design and UX<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We design end-to-end services with a focus on UX design and service blueprints, strategically integrating every channel and touchpoint to maximize delivered value and increase loyalty. Our systemic view allows us to build consistent experiences between front and back, capable of connecting with people and making brand promises tangible through service design.\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n          <li>Customer journeys<\/li>\r\n          <li>Behavioral design<\/li>\r\n          <li>Attentional model<\/li>\r\n          <li>Optichannel<\/li>\r\n          <li>Concept testing and prototypes<\/li>\r\n        <\/ul>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Diseno-de-servicios-UX.webp\" alt=\"Service Design and UX\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1437px; --smush-placeholder-aspect-ratio: 1437\/1095;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 05 -->\r\n      <article class=\"subservicio\" style=\"--order:5\">\r\n        <span class=\"headline-extra-small subservicio__num\">05<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Service Culture<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We promote human-centered service cultures that connect purpose, values, and concrete behaviors to generate consistent and memorable experiences. We support organizations in defining their cultural principles and activating habits that strengthen internal commitment and a genuine customer orientation.\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n          <li>CX organizational maturity index<\/li>\r\n          <li>Capabilities installation<\/li>\r\n          <li>Collaborative talks and workshops<\/li>\r\n        <\/ul>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Cultura-de-Servicio.jpg\" alt=\"Service Culture\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\">\r\n        <\/div>\r\n      <\/article>\r\n    <\/div><!-- \/col-left -->\r\n\r\n    <!-- ================= RIGHT COLUMN \u00b7 02 \u00b7 04 \u00b7 06 ================= -->\r\n    <div class=\"subservicios-col subservicios-col--right\">\r\n\r\n      <!-- ITEM 02 -->\r\n      <article class=\"subservicio\" style=\"--order:2\">\r\n        <span class=\"headline-extra-small subservicio__num\">02<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Research and Insights<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We use qualitative and quantitative techniques to gather information on people's needs and expectations. We cross-reference this information with trends, benchmarks, and future scenarios to define design guidelines that feed new proposals, entice people, and challenge the context.\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n          <li>Customer research<\/li>\r\n          <li>Future scenarios<\/li>\r\n          <li>Competitor map<\/li>\r\n          <li>Audits and mystery shopper<\/li>\r\n        <\/ul>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Investigacion.webp\" alt=\"Research and Insights\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1590px; --smush-placeholder-aspect-ratio: 1590\/888;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 04 -->\r\n      <article class=\"subservicio\" style=\"--order:4\">\r\n        <span class=\"headline-extra-small subservicio__num\">04<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Experience Management<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          We accompany organizations in proactively orchestrating the customer's lived experience as a whole. We design, measure, and optimize all interactions, establishing processes, systems, and organizational models that enable manageable, sustainable, and continuous-improvement-oriented services, using cutting-edge technology.\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n          <li>Voice of the Customer (AI VoC)<\/li>\r\n          <li>Service management model<\/li>\r\n          <li>Channel optimization<\/li>\r\n          <li>Process automation<\/li>\r\n        <\/ul>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/06\/Gestion-de-la-experiencia.webp\" alt=\"Experience Management\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1484px; --smush-placeholder-aspect-ratio: 1484\/1060;\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div><!-- \/col-right -->\r\n\r\n  <\/div>\r\n\r\n  <div class=\"subservicios-footer\">\r\n    <a class=\"subservicio__cta\" href=\"https:\/\/bbk.naitus.cl\/case-studies\/#experience-strategy-design\">\r\n      <span class=\"subservicio__cta-label\">View cases<\/span>\r\n      <span class=\"subservicio__cta-arrow\"><i class=\"subservicio__cta-arrow-icon\"><\/i><\/span>\r\n    <\/a>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- [Styles remain the same as they don't contain translatable content] -->\r\n\r\n<style>\r\n\/* --- ESTILOS BASE Y MASONRY --- *\/\r\n.subservicios-wrap{ --gap-col: 64px; --gap-row: 56px; --offset: 110px; --img-radius: 2px; width:100%; max-width:1000px; margin-inline:auto; color:#fff; font-family:'Poppins', sans-serif; }\r\n.subservicios-grid{ display:grid; grid-template-columns:repeat(2, 1fr); column-gap:var(--gap-col); align-items:start; }\r\n.subservicios-col{ display:flex; flex-direction:column; row-gap:var(--gap-row); }\r\n.subservicios-col--right{ margin-top:var(--offset); }\r\n.subservicio__num{ font-family:'Lora', serif; font-style:italic; display:block; margin-bottom:6px; opacity:.65; }\r\n.subservicio__titulo{ font-size:32px; margin:0 0 12px; }\r\n.subservicio__texto{ font-size:16px; margin:0; max-width:46ch; }\r\n\r\n\/* --- IM\u00c1GENES Y HOVER (Soporta simples y grillas) --- *\/\r\n.subservicio__media { margin-top:20px; overflow:hidden; border-radius:var(--img-radius); }\r\n.subservicio__media img, .subservicio__media video { width:100%; display:block; object-fit:cover; transition:transform .5s ease; }\r\n\/* Efecto hover general para im\u00e1genes y videos *\/\r\n.subservicio:hover .subservicio__media img, .subservicio:hover .subservicio__media video { transform:scale(1.04); 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\r\n    border: 1px solid #fff; \r\n    border-radius: 50%; \r\n    width: 54px; \r\n    transition: .25s; \/* Animaci\u00f3n de color *\/\r\n}\r\n\r\n.subservicio__cta-arrow-icon { \r\n    width: 20px; \r\n    height: 20px; \r\n    background-color: #fff; \r\n    -webkit-mask: url('https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/arrow-right-long-solid-full.svg') no-repeat center \/ contain; \r\n    mask: url('https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/arrow-right-long-solid-full.svg') no-repeat center \/ contain; \r\n    transform: rotate(-45deg); \r\n    transition: .25s; \r\n}\r\n\r\n\/* --- Estados Hover --- *\/\r\n.subservicio__cta:hover .subservicio__cta-label { background: #fff; color: #000; }\r\n\r\n\/* Cambia el fondo del c\u00edrculo a blanco y el icono a negro *\/\r\n.subservicio__cta:hover .subservicio__cta-arrow { background-color: #fff; }\r\n\r\n.subservicio__cta:hover .subservicio__cta-arrow-icon { \r\n    background-color: #000; \r\n    transform: rotate(0deg); \r\n}\r\n\r\n\/* --- RESPONSIVE --- *\/\r\n@media (max-width:1024px){ .subservicios-wrap{ --gap-col:40px; --offset:70px; } }\r\n@media (max-width:767px){\r\n  .subservicios-grid{ display:flex; flex-direction:column; row-gap:48px; }\r\n  .subservicios-col{ display:contents; }\r\n  .subservicios-col--right{ margin-top:0; }\r\n  .subservicio{ order:var(--order); }\r\n  .subservicio__media--grid-2 img, .subservicio__media--grid-3 img { height: 200px; }\r\n  .subservicios-wrap .subservicio__titulo{ font-size:24px; }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-380a1dd e-flex e-con-boxed e-con e-parent\" data-id=\"380a1dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e59ed elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"46e59ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797f50d elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"797f50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1270\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1270\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What does a UX consultancy like BBK do? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1270\" class=\"elementor-element elementor-element-a951f6f e-con-full e-flex e-con e-child\" data-id=\"a951f6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-717c708 elementor-widget elementor-widget-text-editor\" data-id=\"717c708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A UX consultancy supports organizations in designing and redesigning both customer and employee experiences. At BBK, we cover five complementary fronts: experience strategy, research and insights, service design and UX, experience management, and service culture. Each front can be contracted independently or as part of a comprehensive UX consultancy project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1271\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1271\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is the difference between UX, experience design, and service design? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1271\" class=\"elementor-element elementor-element-ee4b5db e-con-full e-flex e-con e-child\" data-id=\"ee4b5db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0100874 elementor-widget elementor-widget-text-editor\" data-id=\"0100874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UX focuses on the user&#8217;s interaction with a product or interface; experience design covers the entire customer journey with the organization; service design articulates processes, channels, and people to ensure the experience is sustainable over time. The three disciplines are integrated into a single project when the goal is to transform the entire customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1272\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1272\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What methodologies do you use for research and insights? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1272\" class=\"elementor-element elementor-element-a1cd42d e-con-full e-flex e-con e-child\" data-id=\"a1cd42d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3312a2 elementor-widget elementor-widget-text-editor\" data-id=\"b3312a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We combine qualitative techniques (in-depth interviews, focus groups, ethnography, mystery shopping) with quantitative techniques (surveys, NPS, behavioral metrics). The intersection of both, along with the analysis of trends and future scenarios, allows us to define actionable design guidelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1273\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1273\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is a service blueprint used for? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1273\" class=\"elementor-element elementor-element-53c8c54 e-con-full e-flex e-con e-child\" data-id=\"53c8c54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb50d59 elementor-widget elementor-widget-text-editor\" data-id=\"cb50d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A service blueprint is a tool that maps all processes, channels, and actors involved in service delivery, from the visible customer experience to the support processes. It is used to identify friction points, opportunities for improvement, and critical dependencies, as well as to align internal teams on how they must operate together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1274\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1274\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How do you manage an experience project at BBK? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1274\" class=\"elementor-element elementor-element-8afaab4 e-con-full e-flex e-con e-child\" data-id=\"8afaab4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d247d44 elementor-widget elementor-widget-text-editor\" data-id=\"d247d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every project begins with a diagnostic conversation to understand the organization&#8217;s context, its objectives, and specific experience challenges. Based on this, we define the scope, methodologies, and deliverables. The first meeting serves to align expectations before any commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does a UX consultancy like BBK do?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A UX consultancy supports organizations in designing and redesigning both customer and employee experiences. At BBK, we cover five complementary fronts: experience strategy, research and insights, service design and UX, experience management, and service culture. 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The first meeting serves to align expectations before any commitment.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e041f3e e-con-full e-flex e-con e-parent\" data-id=\"e041f3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122e38a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"122e38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a19714e e-flex e-con-boxed e-con e-parent\" data-id=\"a19714e\" data-element_type=\"container\" data-e-type=\"container\" id=\"contact\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2be91bd e-con-full e-flex e-con e-child\" data-id=\"2be91bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a846464 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a846464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's discuss your brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76de822 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76de822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If your organization wants to transform the customer or employee experience, please write to us. We will review your case and propose the appropriate scope.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a93f5e e-con-full e-flex e-con e-child\" data-id=\"0a93f5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5b497 elementor-widget__width-initial elementor-button-align-end elementor-widget elementor-widget-form\" data-id=\"6d5b497\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form Experience Strategy\" aria-label=\"Form Experience Strategy\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9687\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"6d5b497\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_81f04ab elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_81f04ab\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_81f04ab]\" id=\"form-field-field_81f04ab\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_39f63cf elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_39f63cf\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_39f63cf]\" id=\"form-field-field_39f63cf\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ea3862a elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ea3862a\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCountry\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ea3862a]\" id=\"form-field-field_ea3862a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Country\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ccf8ed9 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ccf8ed9\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ccf8ed9]\" id=\"form-field-field_ccf8ed9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_6b55009 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_6b55009\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tService\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_6b55009]\" id=\"form-field-field_6b55009\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Select Service \">Select Service <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Experience Strategy\">Experience Strategy<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Research and Insights\">Research and Insights<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Service Design and UX\">Service Design and UX<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Experience Management\">Experience Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Service Culture\">Service Culture<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_bedc89b elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_bedc89b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTell us how we can help you\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_bedc89b]\" id=\"form-field-field_bedc89b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tell us how we can help you\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_d21000f elementor-col-100 elementor-sm-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_d21000f]\" id=\"form-field-field_d21000f\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_d21000f\"><span style=\"color: #ffffff; font-family: 'Poppins', sans-serif;\">I accept the <a href=\"https:\/\/bbk.naitus.cl\/en\/privacy-policies\/\" target=\"_blank\" style=\"text-decoration: underline; color: #ffffff;\">BBK Group privacy policy<\/a><\/span><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_15cfd06 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_15cfd06\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeS3SYtAAAAAKC3sCstHNsC_k15avzPfGfzBRFx\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UX consultancy Experience Strategy &amp; Design As a UX and experience consultancy, BBK creates experiences that inspire, connect, and transform. We blend strategy, research, design, and culture to build living, cohesive, and user-centric brands, turning every interaction into a value-driven opportunity for the customer experience. Let&#8217;s talk about your brand 01 Experience Strategy We transform [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9612,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9687","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=9687"}],"version-history":[{"count":7,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9687\/revisions"}],"predecessor-version":[{"id":9727,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9687\/revisions\/9727"}],"up":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/pages\/9612"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=9687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}