{"id":9695,"date":"2026-05-29T21:58:32","date_gmt":"2026-05-30T01:58:32","guid":{"rendered":"https:\/\/bbk.naitus.cl\/services\/estudios-de-mercado\/"},"modified":"2026-06-29T18:16:46","modified_gmt":"2026-06-29T22:16:46","slug":"brand-consumer-studies","status":"publish","type":"page","link":"https:\/\/bbk.naitus.cl\/en\/services\/brand-consumer-studies\/","title":{"rendered":"Brand & Consumer Studies"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Consumer studies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Brand & Consumer Studies<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

We perform market and brand research through qualitative and quantitative methodologies to understand consumers, identify opportunities, and inform business decisions. By combining market research, semantic analysis, and mystery shopping, we generate actionable intelligence that aligns brands with their audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tLet's talk about your brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n\r\n \r\n
\r\n\r\n
\r\n 01<\/span>\r\n

Deep Behavioral Connection<\/h2>\r\n

\r\n Research to determine consumer perception, usage, habits, and needs regarding a category in general.\r\n <\/p>\r\n

\r\n \"Deep\r\n <\/div>\r\n <\/article>\r\n\r\n
\r\n 03<\/span>\r\n

Meaning Analysis and Semantic Networks<\/h2>\r\n

\r\n We identify the structure of meanings that people have regarding a stimulus, exploring latent connections.\r\n <\/p>\r\n

\r\n \"Meaning\r\n <\/div>\r\n <\/article>\r\n\r\n
\r\n 05<\/span>\r\n

Idea, Concept, and Product Testing<\/h2>\r\n

\r\n Evaluation of viability and success potential for new ideas, mitigating risk and validating hypotheses with real audiences.\r\n <\/p>\r\n

\r\n \"Idea,\r\n <\/div>\r\n <\/article>\r\n\r\n
\r\n 07<\/span>\r\n

Advertising and Communication Testing<\/h2>\r\n

\r\n We measure the effectiveness of advertising pieces or messages by evaluating recall, comprehension, appeal, and persuasion power.\r\n <\/p>\r\n

\r\n \"Advertising\r\n <\/div>\r\n <\/article>\r\n <\/div>\r\n\r\n \r\n
\r\n
\r\n 02<\/span>\r\n

Brand Image and Positioning<\/h2>\r\n

\r\n Studies to understand the current perception of a brand versus its competition, identifying key differentiation attributes.\r\n <\/p>\r\n

\r\n \"Brand\r\n <\/div>\r\n <\/article>\r\n\r\n
\r\n 04<\/span>\r\n

Brand Ideal and Emotional Bond<\/h2>\r\n

\r\n Metaphorical analysis that allows people to use images to express what the brand represents subconsciously.\r\n <\/p>\r\n

\r\n \"Brand\r\n <\/div>\r\n <\/article>\r\n\r\n
\r\n 06<\/span>\r\n

Segmentation Analysis<\/h2>\r\n

\r\n We identify groups with similar motivations to develop personalized behavioral and psychographic strategies.\r\n <\/p>\r\n

\r\n \"Segmentation\r\n <\/div>\r\n <\/article>\r\n\r\n
\r\n 08<\/span>\r\n

Mystery Shopper<\/h2>\r\n

\r\n We objectively evaluate service quality, standard compliance, and the experience across touchpoints.\r\n <\/p>\r\n

\r\n \"Mystery\r\n <\/div>\r\n <\/article>\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n \r\n View cases<\/span>\r\n <\/i><\/span>\r\n <\/a>\r\n <\/div>\r\n<\/section>\r\n\r\n