{"id":10000,"date":"2026-05-18T21:15:30","date_gmt":"2026-05-19T01:15:30","guid":{"rendered":"https:\/\/bbk.naitus.cl\/historias\/lov-pitrufquen-un-mall-con-alma-local-y-vision-de-futuro\/"},"modified":"2026-07-01T16:39:30","modified_gmt":"2026-07-01T20:39:30","slug":"lov-pitrufquen-a-mall-with-a-local-soul-and-a-vision-for-the-future","status":"publish","type":"post","link":"https:\/\/bbk.naitus.cl\/en\/historias\/lov-pitrufquen-a-mall-with-a-local-soul-and-a-vision-for-the-future\/","title":{"rendered":"LOV Pitrufqu\u00e9n: A mall with a local soul and a vision for the future"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LOV Pitrufqu\u00e9n is born from a deep conviction: to love, respect, and strengthen the communities in which we operate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project is much more than a shopping center. It is a statement of identity. A space designed to improve the quality of life for the inhabitants of Pitrufqu\u00e9n, offering meaningful experiences for the whole family and consolidating a new hub for social and economic development in the area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of our client, Empresas Elisur, is strongly reflected in this project: to decentralize, invest with purpose, and create real opportunities in municipalities off the traditional map of urban development. This was expressed by Mayor Jacqueline Romero, highlighting the impact of this initiative on the territory:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are very happy to see how these types of investments arrive in Pitrufqu\u00e9n. This shopping center will not only generate employment, but it will also energize commerce and transform into a meeting space for our community.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At BBK, we are proud to have been part of the creation of this brand: from naming to visual identity, understanding that branding is not just aesthetics, but strategy, vision, and belonging. LOV is a brand that embraces its territory, understands its people, and returns value to those who welcome it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because when love for communities guides decisions, projects with purpose are born.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands like LOV Pitrufqu\u00e9n are born.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/Lov-Pitrufquen-Fachada-2-1024x691.png\" alt=\"\" class=\"wp-image-3136\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/Lov-Pitrufquen-Fachada-2-1024x691.png 1024w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/Lov-Pitrufquen-Fachada-2-300x202.png 300w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/Lov-Pitrufquen-Fachada-2-768x518.png 768w, https:\/\/bbk.naitus.cl\/wp-content\/uploads\/2026\/05\/Lov-Pitrufquen-Fachada-2.png 1209w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>LOV Pitrufqu\u00e9n is born from a deep conviction: to love, respect, and strengthen the communities in which we operate. This project is much more than a shopping center. It is a statement of identity. A space designed to improve the quality of life for the inhabitants of Pitrufqu\u00e9n, offering meaningful experiences for the whole family [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"categoria-principal":[],"class_list":["post-10000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-brand-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10000"}],"version-history":[{"count":1,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10000\/revisions"}],"predecessor-version":[{"id":10042,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10000\/revisions\/10042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media\/10002"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=10000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/tags?post=10000"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categoria-principal?post=10000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}