{"id":10005,"date":"2026-05-08T23:11:00","date_gmt":"2026-05-09T03:11:00","guid":{"rendered":"https:\/\/bbk.naitus.cl\/historias\/total-brands-2026\/"},"modified":"2026-07-01T10:48:09","modified_gmt":"2026-07-01T14:48:09","slug":"total-brands-2026","status":"publish","type":"post","link":"https:\/\/bbk.naitus.cl\/en\/historias\/total-brands-2026\/","title":{"rendered":"Total Brands 2026"},"content":{"rendered":"\n

Next Thursday, June 18th, a new edition of Total Brands is coming\u2014the study we developed to understand how people relate to brands in Chile today.<\/p>\n\n\n\n

Data and in-depth analysis on brand value for businesses across the dimensions of value proposition, experience, identity, and purpose. Evaluating more than 150 brands in 34 categories with 30,000 evaluations nationwide.<\/p>\n\n\n\n

In its upcoming version, we will once again look at how this relationship evolves in an environment where relevance and differentiation are increasingly critical. Very soon, we will share new insights that seek to go beyond measurement and become a real tool for strategic decision-making.<\/p>\n\n\n\n

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Next Thursday, June 18th, a new edition of Total Brands is coming\u2014the study we developed to understand how people relate to brands in Chile today. Data and in-depth analysis on brand value for businesses across the dimensions of value proposition, experience, identity, and purpose. Evaluating more than 150 brands in 34 categories with 30,000 evaluations […]<\/p>\n","protected":false},"author":2,"featured_media":10007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"categoria-principal":[],"class_list":["post-10005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-brand-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10005"}],"version-history":[{"count":1,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10005\/revisions"}],"predecessor-version":[{"id":10045,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10005\/revisions\/10045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media\/10007"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=10005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/tags?post=10005"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categoria-principal?post=10005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}