{"id":10012,"date":"2026-05-08T21:28:00","date_gmt":"2026-05-09T01:28:00","guid":{"rendered":"https:\/\/bbk.naitus.cl\/historias\/2965-chery\/"},"modified":"2026-07-01T15:52:27","modified_gmt":"2026-07-01T19:52:27","slug":"2965-chery","status":"publish","type":"post","link":"https:\/\/bbk.naitus.cl\/en\/historias\/2965-chery\/","title":{"rendered":"BBK Creates and Produces Global Campaign: Made In Chery"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For years, the Chinese origin in the automotive industry was marked by prejudice. With CHERY, we decided to transform it into a brand advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At BBK, we developed MADE IN CHERY, a campaign created with the support of artificial intelligence that highlights the brand&#8217;s origin and connects it with the innovation, technology, and vision for the future that China represents for the world today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than a campaign to present new models, MADE IN CHERY is a way to redefine the concept of &#8220;Chinese car&#8221; and show that the inspiration comes from a China where the future is already happening, reaching people&#8217;s lives through a brand with 20 years of history in Chile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MADE IN CHERY\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/6BK_-CIh7Vs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, the Chinese origin in the automotive industry was marked by prejudice. With CHERY, we decided to transform it into a brand advantage. At BBK, we developed MADE IN CHERY, a campaign created with the support of artificial intelligence that highlights the brand&#8217;s origin and connects it with the innovation, technology, and vision for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"categoria-principal":[],"class_list":["post-10012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10012"}],"version-history":[{"count":1,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10012\/revisions"}],"predecessor-version":[{"id":10064,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10012\/revisions\/10064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media\/10013"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=10012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/tags?post=10012"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categoria-principal?post=10012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}