{"id":10014,"date":"2026-04-02T23:24:34","date_gmt":"2026-04-03T02:24:34","guid":{"rendered":"https:\/\/bbk.naitus.cl\/historias\/creacion-de-un-laboratorio-a-nivel-mundial\/"},"modified":"2026-07-01T16:39:15","modified_gmt":"2026-07-01T20:39:15","slug":"creating-a-global-scale-laboratory","status":"publish","type":"post","link":"https:\/\/bbk.naitus.cl\/en\/historias\/creating-a-global-scale-laboratory\/","title":{"rendered":"Creating a Global-Scale Laboratory"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We supported the transformation of Medifarma, an expanding Peruvian laboratory, which faced the challenge of consolidating its global growth under a single strategy and brand architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At BBK, we created their new strategic brand definitions based on our &#8220;brandness&#8221; model to continue with the architecture and branding work. This is the origin of Humanova: a global, innovative laboratory with a presence in more than nine countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Humanova reflects an aligned business vision, prepared to compete on an international scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"HUMANOVA: Creaci\u00f3n de un laboratorio a nivel mundial\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/yRjCKQxcFxk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We supported the transformation of Medifarma, an expanding Peruvian laboratory, which faced the challenge of consolidating its global growth under a single strategy and brand architecture. At BBK, we created their new strategic brand definitions based on our &#8220;brandness&#8221; model to continue with the architecture and branding work. This is the origin of Humanova: a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"categoria-principal":[],"class_list":["post-10014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-brand-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10014"}],"version-history":[{"count":1,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10014\/revisions"}],"predecessor-version":[{"id":10067,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10014\/revisions\/10067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media\/10015"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=10014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/tags?post=10014"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categoria-principal?post=10014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}