{"id":10017,"date":"2026-04-02T23:21:20","date_gmt":"2026-04-03T02:21:20","guid":{"rendered":"https:\/\/bbk.naitus.cl\/historias\/aguas-andinas-construyendo-un-vinculo-ciudadano\/"},"modified":"2026-07-01T16:39:11","modified_gmt":"2026-07-01T20:39:11","slug":"aguas-andinas-building-a-citizen-bond","status":"publish","type":"post","link":"https:\/\/bbk.naitus.cl\/en\/historias\/aguas-andinas-building-a-citizen-bond\/","title":{"rendered":"Aguas Andinas: Building a Citizen Bond"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a context where water is an essential resource profoundly present in daily life, Aguas Andinas has transitioned from being a transactional, product-oriented brand toward a vital and citizen-centered service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At BBK, we have supported this process by strengthening the emotional bond with people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We present Andi, the new brand asset for Aguas Andinas, which allows us to add attributes of engagement, closeness, and empathy to the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We began working with Aguas Andinas 3 years ago by creating the BioCiudad brand, and we have been their advertising agency for 2 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ANDI - Aguas Andinas\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/t82MviIC3kk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In a context where water is an essential resource profoundly present in daily life, Aguas Andinas has transitioned from being a transactional, product-oriented brand toward a vital and citizen-centered service. At BBK, we have supported this process by strengthening the emotional bond with people. We present Andi, the new brand asset for Aguas Andinas, which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"categoria-principal":[],"class_list":["post-10017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10017"}],"version-history":[{"count":1,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10017\/revisions"}],"predecessor-version":[{"id":10077,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10017\/revisions\/10077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media\/9685"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=10017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/tags?post=10017"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categoria-principal?post=10017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}