{"id":10194,"date":"2024-07-26T19:02:00","date_gmt":"2024-07-26T23:02:00","guid":{"rendered":"https:\/\/bbk.naitus.cl\/historias\/estudio-bbk-cyberday-y-confianza-en-las-compras-remotas\/"},"modified":"2026-07-01T18:45:23","modified_gmt":"2026-07-01T22:45:23","slug":"bbk-study-cyberday-and-trust-in-remote-shopping","status":"publish","type":"post","link":"https:\/\/bbk.naitus.cl\/en\/historias\/bbk-study-cyberday-and-trust-in-remote-shopping\/","title":{"rendered":"BBK Study: CyberDay and Trust in Remote Shopping"},"content":{"rendered":"\n

Get to know the results of the survey conducted among a total of 1,055 participants between June 15 and June 26, 2024, which addressed the following questions:<\/p>\n\n\n\n

    \n
  1. How easy or difficult do you find it to purchase products or services remotely?<\/li>\n\n\n\n
  2. How much trust do you generally have in remote shopping experiences?<\/li>\n\n\n\n
  3. How much do you agree with the following statement? “When I have problems with my remote purchases, the company is able to satisfactorily resolve the issue through customer service.”<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    Regarding CyberDay:<\/h2>\n\n\n\n

    How much do you agree with the following statements?<\/strong><\/p>\n\n\n\n

      \n
    1. The offers from events like “CyberDay” are real, and I value them.<\/li>\n\n\n\n
    2. During events like “CyberDay,” the channels are coordinated to provide optimal service.<\/li>\n<\/ol>\n\n\n\n

      <\/p>\n\n\n\n

      Regarding after-sales, how easy do you consider it to be to carry out the following actions after purchasing during “Cyber” events?<\/strong><\/p>\n\n\n\n

        \n
      1. Making an exchange or return.<\/li>\n\n\n\n
      2. Tracking a request or complaint.<\/li>\n<\/ol>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        Get to know the results of the survey conducted among a total of 1,055 participants between June 15 and June 26, 2024, which addressed the following questions: Regarding CyberDay: How much do you agree with the following statements? Regarding after-sales, how easy do you consider it to be to carry out the following actions after […]<\/p>\n","protected":false},"author":2,"featured_media":10195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"categoria-principal":[],"class_list":["post-10194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-consumer-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10194"}],"version-history":[{"count":1,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10194\/revisions"}],"predecessor-version":[{"id":10225,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10194\/revisions\/10225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media\/10195"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=10194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/tags?post=10194"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categoria-principal?post=10194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}