{"id":10196,"date":"2024-06-24T18:54:00","date_gmt":"2024-06-24T22:54:00","guid":{"rendered":"https:\/\/bbk.naitus.cl\/historias\/asume-nuevo-director-general-creativo-en-bbk-one\/"},"modified":"2026-07-01T18:45:28","modified_gmt":"2026-07-01T22:45:28","slug":"new-general-creative-director-at-bbk-one","status":"publish","type":"post","link":"https:\/\/bbk.naitus.cl\/en\/historias\/new-general-creative-director-at-bbk-one\/","title":{"rendered":"New General Creative Director at BBK One"},"content":{"rendered":"\n<p class=\"has-link-color wp-elements-9e649c50e140ae5ccf06560a89322676 wp-block-paragraph\">Article originally published in <a href=\"https:\/\/www.publimark.cl\/van-y-vienen\/asume-nuevo-director-general-creativo-en-bbk-one.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Publimark<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An advertising graduate from <strong>Diego Portales University<\/strong>, Hurtado has stood out in his 10-year career with significant creative awards from the advertising industry, both nationally and internationally. Throughout his career, he has held roles at agencies such as Prolam Y&amp;R, BBDO, McCann, and Wunderman Thompson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his opinion, it is very important to listen to clients\u2014he has worked with brands including Spacio 1, Petrobras, and Aguas Andinas\u2014and truly understand their pain points. &#8220;That is where the brief that is written between the lines appears, and that has allowed us, together with them, to achieve good results,&#8221; says Hurtado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The creative notes that understanding the clients&#8217; language and putting himself in their shoes to think about creativity has allowed him and his teams to bring winning ideas to life. His work has been awarded at The One Show, El Ojo de Iberoam\u00e9rica, Cannes Lions, Clio, El Sol, Achap, and other festivals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also highlights that working alongside <strong>Jos\u00e9 Vallejos<\/strong>, Managing Partner of <strong>BBK Group<\/strong>, has been a great opportunity for learning and collaboration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBK One has a new General Creative Director. He is Jes\u00fas Hurtado, who joined the agency in 2022 and, according to the agency, has been a fundamental contributor ever since. They note that he has always been characterized by providing a perspective on creativity born from working in tandem with clients.June 24, 2024<\/p>\n","protected":false},"author":2,"featured_media":10197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"categoria-principal":[],"class_list":["post-10196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/comments?post=10196"}],"version-history":[{"count":1,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10196\/revisions"}],"predecessor-version":[{"id":10227,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/posts\/10196\/revisions\/10227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media\/10197"}],"wp:attachment":[{"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/media?parent=10196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categories?post=10196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/tags?post=10196"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbk.naitus.cl\/en\/wp-json\/wp\/v2\/categoria-principal?post=10196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}