Based on the research findings, BBK Group developed a CX Framework model, which included:An experience seal that defines how the company relates to its customers across all touchpoints. This seal included clear guidelines to ensure a consistent and memorable experience.An optimal channel model that integrated physical and digital interactions efficiently, ensuring that each channel offered a service aligned with the brand’s value proposition.Ideal customer journeys, designed to respond to the specific needs of customers at each stage of their interaction with Sodimac. These journeys were optimized to offer fast and effective solutions.Strategic recommendations to implement the seal and prioritize key internal initiatives, allowing the organization to focus its efforts on the areas of greatest impact.

Sodimac: New Corporate Identity with BBK Group

Omnichannel Visual Identity Development for Sodimac.

Industry

Services

Challenge

Sodimac and its New Corporate Identity

Sodimac, a leader in the construction and home improvement industry in Chile and the region, faced a strategic challenge: updating its visual identity to adapt to the changing expectations of its users. With a wide network of stores and diverse interaction channels, the company needed a corporate identity that would consolidate its position as a reliable and modern brand. This process was crucial to strengthen its competitiveness and respond to the demands of a market increasingly focused on personalized and consistent customer experiences.

Furthermore, it was necessary to strengthen the connection with home and professional clients, who were seeking practical solutions and a satisfying experience for their projects. This challenge involved not only modernizing its image but also ensuring that it reflected the values and quality that consumers expect from a leading brand in its industry.

Modernizing Sodimac's Corporate Identity.

BBK Group led an integral process to modernize Sodimac’s corporate identity. This approach covered several stages, from research to design and prototyping, ensuring effective results aligned with the brand’s objectives. Each stage was designed to address the specific needs of the brand and its customers, ensuring that the new corporate identity was more than just a visual change: it was a reflection of the company’s evolution.

Comprehensive Research

To develop an effective solution, BBK Group conducted a detailed analysis that included:

Field visits to observe real customer interactions and understand how they experienced the brand on a daily basis.
Interviews with home and professional clients, gathering key information about their expectations, preferences, and specific needs.
Surveys, achieving over 386 responses that revealed important perceptions about the brand and its value proposition.
Internal interviews with managers and strategic teams, which helped identify opportunities for improvement and internal alignment.
Analysis of national and international trends to provide a broad and relevant context in the development of effective strategies.

This research phase not only generated a deep understanding of the current situation but also laid the foundation for designing solutions that would impact both internally and externally.

CX Framework Design

Based on the research findings, BBK Group developed a CX Framework model, which included:

An experience seal that defines how the company relates to its customers across all touchpoints. This seal included clear guidelines to ensure a consistent and memorable experience.
An optimal channel model that integrated physical and digital interactions efficiently, ensuring that each channel offered a service aligned with the brand’s value proposition.
Ideal customer journeys, designed to respond to the specific needs of customers at each stage of their interaction with Sodimac. These journeys were optimized to offer fast and effective solutions.
Strategic recommendations to implement the seal and prioritize key internal initiatives, allowing the organization to focus its efforts on the areas of greatest impact.

Visual Identity Redesign

The BBK Group team developed a new visual identity centered on Sodimac’s iconic house logo. This redesign incorporated:

Innovative layouts that integrate textures, products, and colors to reflect the world of Sodimac and its diversity of solutions for customers.
Effective omnichannel presence, ensuring coherence across all touchpoints, from physical stores to digital platforms.
Modern visual elements that consolidate the brand’s leadership in the market and improve its relevance against competitors.This new visual identity not only captured the essence of Sodimac but also improved the way the brand communicates its values and services to its target audience.

Results

The implementation of these strategies allowed Sodimac to:

Position its new corporate identity as modern and aligned with market demands, attracting a broader and more diverse audience.
Reaffirm its leadership as a benchmark in home improvement, standing out for its innovation and commitment to quality.
Strengthen the customer experience by offering consistent and satisfying interactions across physical and digital channels, which resulted in a significant increase in customer satisfaction.
Optimize its brand image, consolidating itself as a company that understands and responds to its customers’ needs.

BBK Group

How Sodimac’s Corporate Identity Made a Difference

The transformation of Sodimac’s corporate identity is a clear example of the positive impact that BBK Group can generate for its clients. This project demonstrates how an integral approach, based on research and personalized strategies, can modernize a brand and strengthen its market positioning.

As the number one consultancy in Chile, BBK Group specializes in brand and business transformation, offering comprehensive solutions ranging from strategy to execution. If you wish to learn more about how BBK Group can help your company reach new levels of success, visit their official website.