SPID: Creating a Brand and Digital Ecosystem
Industry
Client
Challenge
SPID was created as a comprehensive initiative to redefine Cencosud’s neighborhood shopping experience.
The project included the development of the value proposition, brand strategy, business model, and visual identity, creating a cohesive and distinctive brand that served as the foundation for its digital and physical ecosystem.
Results
Based on these strategic definitions, the app’s digital experience was designed using the TAAS methodology, aligning the interface and user experience with the brand’s core attributes.
The project also extended to the physical retail environment, developing the in-store communication system, category graphics, and store furniture to deliver a consistent brand experience across every customer touchpoint.