Building a transversal strategic purpose for the ILC Group.
Definition of a common purpose, translated into a strategic matrix with commitments, KPIs, and stakeholders, strengthening a more empathetic, human brand focused on the user experience.
Industry
Challenge
Building a transversal strategic purpose for the ILC Group.
Generating common strategic definitions for all companies within the ILC Group, which operate in the most diverse market categories and, therefore, have distinct audiences, competitive environments, and business priorities: Consalud, RedSalud, Banco Internacional, Confuturo, and Habitat.
If one looks back at what we have been doing for the last 8 or 9 years, an initiative like this was necessary to lay out what we are doing, to organize it, process it, and also to understand if we are all on the same page.
Pablo González
General Manager of ILC
Solution
Generating a Strategic and Collaborative process.
Creating a pathway to empathize with each business while simultaneously beginning the search for common interests among the group’s companies, thereby achieving transversal objectives that could be executed in a specific manner.
I find this work tremendously positive because it allows us, in such a difficult and urgent moment, to stop and reflect on the purpose that ILC must have.
Paula Daza
Former President of RedSalud
Results
We managed to find a common Purpose for all ILC Group companies.
After much listening, studies, and multidimensional data gathering, a common purpose was found for all ILC Group companies. Subsequently, a work matrix was created to act concretely on a series of commitments, assigning responsibilities and KPIs to ensure proper monitoring.
Additionally, ILC adopted a new brand image, moving away from a solely financial role toward a brand that now understands a true responsibility for the user experience—one that is more empathetic, decisive, and above all, human.