For years, the Chinese origin in the automotive industry was marked by prejudice. With CHERY, we decided to transform it into a brand advantage.
At BBK, we developed MADE IN CHERY, a campaign created with the support of artificial intelligence that highlights the brand’s origin and connects it with the innovation, technology, and vision for the future that China represents for the world today.
More than a campaign to present new models, MADE IN CHERY is a way to redefine the concept of “Chinese car” and show that the inspiration comes from a China where the future is already happening, reaching people’s lives through a brand with 20 years of history in Chile.