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La Berlín: Spatial consistency for a more coherent brand experience

La Berlín: Consistencia espacial para una experiencia de marca más coherente

At BBK, we supported the development of La Berlín’s store in El Rodeo, working on the definition and unification of key spatial criteria for the retail experience.

The project addressed aspects of layout, materials, color, and visual coherence, seeking to build a space that is more functional, welcoming, and consistent with the brand’s proposition.

This work allowed for the establishment of a spatial foundation that later served as a reference for future locations, consolidating a more homogeneous and recognizable experience for its customers.

More than just designing an isolated point of sale, the challenge was to transform the space into an experience capable of being projected and scaled consistently.ransformar el espacio en una experiencia capaz de proyectarse y escalar de manera consistente.

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La Berlín: Spatial consistency for a more coherent brand experience

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