In a context where water is an essential resource profoundly present in daily life, Aguas Andinas has transitioned from being a transactional, product-oriented brand toward a vital and citizen-centered service.
At BBK, we have supported this process by strengthening the emotional bond with people.
We present Andi, the new brand asset for Aguas Andinas, which allows us to add attributes of engagement, closeness, and empathy to the brand.
We began working with Aguas Andinas 3 years ago by creating the BioCiudad brand, and we have been their advertising agency for 2 years.