We supported the transformation of Medifarma, an expanding Peruvian laboratory, which faced the challenge of consolidating its global growth under a single strategy and brand architecture.
At BBK, we created their new strategic brand definitions based on our “brandness” model to continue with the architecture and branding work. This is the origin of Humanova: a global, innovative laboratory with a presence in more than nine countries.
Today, Humanova reflects an aligned business vision, prepared to compete on an international scale.